[Call to Order, Pledges, and Invocation]
[00:00:08]
FROM EXECUTIVE SESSION. WE'RE GOING TO BEGIN OUR REGULAR MEETING AGENDA THAT'S SCHEDULED TO START AT 6 P.M. WE'RE GOING TO BEGIN WITH PLEDGES AND INVOCATION. WE'VE GOT TODD LINDER OF FIRST BAPTIST CHURCH AND CREEKSIDE CENTER FOR COUNSELING. IF YOU DON'T MIND, COME UP TO THE PODIUM HERE AND LEAD US IN OUR INVOCATION THIS AFTERNOON. AND THEN COUNCILMAN CHESHIRE WILL FOLLOW THAT AND LEAD US IN OUR PLEDGES. THANKS, TODD. LORD, WE ARE GRATEFUL FOR THE OPPORTUNITY TO BRING WHERE WE ARE AS A CITY AND WHERE WE ARE AS INDIVIDUALS TO YOU. AND I PRAY THAT GOD YOU WOULD MEET THOSE NEEDS THAT WE HAVE, THE THINGS THAT WE KNOW ABOUT, AND THE THINGS THAT WE DON'T KNOW ABOUT. SO LORD, FOR WISDOM AND DISCERNMENT, STRENGTH AND COURAGE, COMFORT AND CARE THAT GOD, YOU'D PROVIDE THOSE THINGS TO US BECAUSE WE DESPERATELY NEED YOU. I PRAY FOR THOSE AREAS OF THE CITY WHERE TONIGHT WE HAVE BUDGETS AND ORDINANCES AND NOMINATIONS ON THE AGENDA. LORD, I PRAY WE'D BE ABLE TO SEE THOSE THINGS IN A PICTURE THAT YOU SEE, NOT JUST WHAT WE SEE IN FRONT OF US. SO GOD, AS YOU DO THOSE KINDS OF THINGS, AND YOU MEET US RIGHT WHERE WE ARE TONIGHT, THAT GOD, THE THINGS THAT WE DO AND WHO WE ARE WOULD HONOR YOU. AND I PRAY THAT IN JESUS NAME, AMEN. AMEN. THANK YOU TODD. PLEDGE ALLEGIANCE TO THE FLAG OF THE UNITED STATES OF AMERICA AND TO THE REPUBLIC FOR WHICH IT STANDS. ONE NATION UNDER GOD, INDIVISIBLE, WITH LIBERTY AND JUSTICE FOR ALL. HONOR THE TEXAS FLAG. I PLEDGE ALLEGIANCE TO TEXAS. ONE STATE UNDER GOD, INDIVISIBLE. THANK YOU. TODD.
[2026-297 Announcements/Presentations ]
THANK YOU, COUNCILMAN CHESHIRE. WE BEGIN THIS EVENING WITH ITEM 2026 2297 ANNOUNCEMENTS AND PRESENTATIONS. ITEM A CITY COUNCIL TO REPORT ON ITEMS OF COMMUNITY INTEREST. ANY COUNCIL MEMBERS LIKE TO POINT OUT ANY ITEMS OF COMMUNITY INTEREST. CASEY. YEAH, I'LL JUST HIGHLIGHT KIND OF A FEW. FIRST AND FOREMOST, IF Y'ALL DIDN'T KNOW THERE WAS A KICKBALL GAME THAT'S TAKING PLACE TOMORROW WITH THE CHAMBER OF COMMERCE, IT'S GOING TO BE FIRE POLICE.AND THEN I BELIEVE COUNCIL VERSUS SCHOOL DISTRICT, OUR CITY VERSUS SCHOOL DISTRICT AS WELL. 630 TO 830 THAT IS AT MIDLOTHIAN HIGH SCHOOL. THERE'S ALSO STATE OF THE HEALTH CARE LUNCHEON THAT'S TAKING PLACE. IT'S ON 15TH. STEVEN LOVE, HE'S THE EXECUTIVE DIRECTOR FOR THE DFW HEALTH CARE FOUNDATION. WE'LL BE PRESENTING AT THAT ONE. SO I HIGHLY ENCOURAGE THAT ONE.
AND THEN ECONOMIC DEVELOPMENT HAS AN EVENT THIS THURSDAY AT 6:00. IT IS THEIR BUSINESS PITCH EVENT. SO YOU COULD CHECK OUT THEIR WEBSITE TO TO FOLLOW UP ON THOSE, THOSE EVENTS.
[2026-298 Citizens to be heard]
GREAT STUFF. THANK YOU. CASEY. ANYONE ELSE? HEARING NONE. WE'LL MOVE ON. TWO CITIZENS TO BE HEARD. ITEM 2026 298 CITIZENS TO BE HEARD. THE CITY COUNCIL INVITES CITIZENS TO ADDRESS THE COUNCIL ON ANY TOPIC THAT'S NOT ALREADY SCHEDULED FOR PUBLIC HEARING.CITIZENS WISHING TO SPEAK SHOULD COMPLETE A CITIZEN PARTICIPATION FORM PRESENTED TO THE CITY SECRETARY. SPEAKERS ARE LIMITED TO THREE MINUTES, AND THIS IS ALL IN ACCORDANCE WITH THE TEXAS OPEN MEETINGS ACT. AMY, DO WE HAVE ANY SPEAKERS? CHRIS LANE. WELCOME, MR. LANE, IF YOU DON'T MIND COMING FORWARD INTO THE PODIUM AND THEN ANNOUNCE YOUR NAME INTO THE MICROPHONE AND WHETHER OR NOT YOU LIVE WITHIN THE CITY LIMITS AND YOU'LL HAVE THREE MINUTES. GOOD AFTERNOON COUNCIL. I APPRECIATE THE OPPORTUNITY. I WASN'T PREPARED TO GO FIRST, BUT I WILL. MY NAME IS CHRIS LANE. I AM A RESIDENT OF THE CITY OF MIDLOTHIAN. I'M COMING HERE TONIGHT TO TALK TO YOU GUYS ABOUT BEING A RESIDENT SINCE 2018. MY EXPERIENCE WITH THE CITY HAS BEEN GENERALLY PRETTY PLEASANT. I'M HERE TONIGHT BECAUSE THAT EXPERIENCE HAS SOMEWHAT SHIFTED WITH OUR INTRODUCTION OF THE NEW AUTOMATED WASTE AND TRASH RECYCLING PROGRAM. WHAT I BELIEVE IS EXPERIENCED POINT OF A PROBLEM THAT'S LARGER THAN JUST ORDINARY GROWING PAINS. I WANT TO BE CLEAR AT THE BEGINNING THAT I'M NOT OPPOSED TO AUTOMATION. IN FACT, I'VE SPENT A LOT OF MY PROFESSIONAL CAREER IMPLEMENTING AUTOMATION INTO OPERATIONS IN MANY DIFFERENT FACETS. I'VE WORKED IN CONTRACTS, POLICY, RISK, AND COMPLEX PROCESSES ACROSS THE GLOBE. AND THAT EXPERIENCE MAKES ME SYMPATHETIC TO THE NEGOTIATIONS THAT HAVE TO HAPPEN DURING A CONTRACT. INSTEAD, MY QUESTION TONIGHT IS WHETHER THE SYSTEM WAS DESIGNED AND IMPLEMENTED IN A WAY THAT REMAINS WORKABLE FOR THE SYSTEM, FOR THE CITIZENS THAT IT'S SUPPOSED TO SERVE. WHERE A 95 GALLON CART FOR TRASH AND DISPOSAL IS ADMINISTRATIVELY SIMPLE, UNIFORMLY ADDRESSING IT ACROSS ALL OF THE THE HOMES WITHIN OUR CITY IS NOT AS SIMPLE AS. LAST WEEK THAT I PURCHASED A COUCH. IT ARRIVED IN THREE DIFFERENT SHIPPING CONTAINERS CARTONS. BIG. LARGE IS ABOUT 190 CUBIC FEET OF
[00:05:02]
CARDBOARD THAT I WAS RESPONSIBLE FOR DISPOSING OF DIDN'T QUALIFY FOR BULK PICKUP, I LEARNED. I CALLED THE. THE WASTE MANAGEMENT. UNDERSTAND THAT CARDBOARD CAN'T BE RECYCLED UNLESS I BREAK IT DOWN, FIT IT INTO MY BIN. UNFORTUNATELY, SINCE WE'VE MOVED ON TO A BIWEEKLY RECYCLING PROGRAM, I FILL THAT TO THE BRIM EVERY SINGLE WEEK WITH ME AND MY FAMILY. AND I CAN ONLY IMAGINE FAMILIES THAT ARE EVEN LARGER THAN MY OWN.I'VE GOT TWO KIDS THAT HAVE MOVED OUT OF OUR HOUSE, AND I STILL HAVE TWO KIDS AT HOME, FAMILIES THAT ARE MUCH LARGER. I CAN EMPATHIZE AND UNDERSTAND THAT THEY PROBABLY ARE REACHING THAT CAPACITY QUICKER THAN I AM. WITH THAT LARGER, FLATTENED CARDBOARD THAT COULD HAVE PREVIOUSLY BEEN BROKEN DOWN IN PLACE. RECYCLING MUST NOW FIT INSIDE THE CART. MY ALTERNATIVES PRESCRIBED TO ME FROM WASTE CONNECTIONS WAS TO INDUCE A REOCCURRING FEE WHERE I COULD PURCHASE A CAN FROM THE CITY OR FROM WASTE CONNECTIONS HAVE NO PROBLEM PAYING FOR AN EXTRA CAN. BUT WHAT I DO HAVE A PROBLEM WITH IS WHENEVER I'M BEING CHARGED A REOCCURRING MONTHLY FEE FOR BEING ABLE TO JUST OWN THE CAR, JUST HAVE IT ON MY ACCOUNT THAT YES, YOU CAN PICK IT UP TWICE. IT MAKES ME REALLY RECONSIDER DURING CHRISTMAS, IN TIMES OF EVENTS, WHENEVER I MAY HAVE A KID'S BIRTHDAY PARTY OR WHATNOT, HOW AM I GOING TO HANDLE MY TRASH AND HOW AM I GOING TO DISPOSE OF IT PROPERLY? THE PINK TAG PROCESS GRIN AND BEAR THE THE ENTIRE PROCESS. AFTER SPENDING ABOUT 45 MINUTES ON THE PHONE WITH WASTE CONNECTIONS INDIVIDUAL. SHE WAS SUPER PLEASANT AND VERY THOROUGH IN EXPLAINING THE PROCESS, BUT WHAT I LEARNED DURING THAT CONVERSATION WAS NOT AS PLEASANT. GOING TO OR CONTINUING, I GUESS, TO TO COMPLY WITH THE CITY'S PRESCRIBED PROCESS. MY DOLLAR AND FOR PINK TAG ENDED UP ACTUALLY COSTING ME ABOUT $102.76. AND THAT INCLUDES MY TIME OFF THAT I HAD TO TAKE ON FOR WORK, BECAUSE I HAVE TO DRIVE UP HERE, I HAVE TO BE UP HERE BY 5 P.M. I WORK AS A VICE PRESIDENT FOR A VERY LARGE ORGANIZATION. VERY BLESSED TO DO SO. HOWEVER, I CAN ONLY IMAGINE IF WE'VE GOT RICK DOWN AT THE BLUE COLLAR FIELD WORKING ON CARS AND WHATNOT, SAYING, HEY BOSS, I GOT TO TAKE OFF A LITTLE BIT EARLY TODAY BECAUSE I NEED TO GO BUY A PINK TAG. SO THAT WAY I CAN TAKE OUT ALL MY RECYCLING AND THE TIME LOST THAT HE'S NOT AFFORDED TO BE ABLE TO BUY BACK OFF OF TAKING OFF WORK ON THAT. MR. LANE, DO YOU MIND WRAPPING YOUR COMMENTS UP FOR US? YEAH, ABSOLUTELY. NO, I, I JUST I KNOW THAT TODAY, I THINK THAT THERE'S GOING TO BE SOME NOTES THAT ARE THAT ARE DISCUSSED ON THAT ISSUE. HOWEVER, I HAVE BEEN I WILL SHARE IN AN EMAIL MOVING FORWARD MY PERSONAL ANECDOTE ON WHAT I'VE EXPERIENCED. I JUST THINK THAT IT'S ABSOLUTELY EGREGIOUS THAT I'M PAYING AN ABSURD AMOUNT OF MONEY TO BE ABLE TO. IT'S EASIER FOR ME TO TAKE MY KITCHEN TRASH TO THE LOCAL PARK, AND THAT SHOULD NOT BE THE CASE. RIGHT. THANK YOU SIR. THANK YOU.
ANDREW WHITE. WELCOME, MR. WHITE, IF YOU COME FORWARD TO THE PODIUM AND STATE YOUR NAME INTO THE MICROPHONE, WHETHER OR NOT YOU LIVE IN THE CITY LIMITS, AND YOU'LL HAVE THREE MINUTES AS WELL. OKAY. ANDREW WHITE, I LIVE HERE IN THE CITY LIMITS, SO I MOVED HERE A LITTLE OVER A YEAR AGO FROM WAXAHACHIE, HOPING TO ESCAPE SOME OF THE SHENANIGANS OVER THERE. AND IT APPEARS DIFFERENT CITIES, SAME STORY. SO I DO HAVE A SERIES OF QUESTIONS. SOME OF YOU HAVE MY EMAIL AND PHONE NUMBER, SO HOPEFULLY YOU CAN GET ME SOME ANSWERS. SO IF I READ THE BUDGET CORRECTLY FOR TOMORROW, IT APPEARS THAT THE CITY OF MIDLOTHIAN IS ANTICIPATING A 12% INCREASE IN THEIR BUDGET. I DON'T KNOW MANY CITIZENS THAT GOT A 12% PAY RAISE THIS PAST YEAR. IT APPEARS THAT YOU ARE PLANNING ON HAVING $5 MILLION IN ADDITIONAL FUNDING FROM NEW PROPERTY VALUES. SO MY QUESTION IS WHY DO Y'ALL WANT MORE MONEY FROM US? SO THE QUESTIONS I HAVE AS A TAXPAYER, BECAUSE WE KNOW THAT SOCIAL MEDIA CAN SOMETIMES BE MISLEADING. HOW MUCH MONEY OF TAXPAYER DOLLARS HAS GONE TO FUND THE ADULT BASKETBALL TEAM HERE IN THE CITY? AND IF $1 HAS GONE TO FUND A PUBLIC BASKETBALL TEAM OF GROWN MEN, WHY ARE TAXPAYERS PAYING FOR IT? NUMBER TWO, HOW MUCH MONEY WAS DEVOTED TO DEVELOPMENT? THE DEVELOPMENT IN DOWNTOWN THAT POSSIBLY CONTRIBUTED TO HELPING OPEN UP THE COUNCIL MEMBER MISS HAMMONDS RESTAURANT? HOW MUCH MONEY WAS SPENT FROM TAXPAYER DOLLARS TO FUND THE PICKLEBALL COURT AT HARVEST HILL CHURCH, WHERE I BELIEVE. MAYOR, YOU'RE A MEMBER. AND MISS HAMMOND, YOU'RE A MEMBER. SO WHY ARE TAXPAYERS FUNDING PICKLEBALL COURTS AT A CHURCH? AND IF THAT IS THE CASE, HOW MANY MORE CHURCHES IN MIDLOTHIAN HAVE BENEFITED FROM TAXPAYER DOLLARS AND THE CONSTRUCTION OF PICKLEBALL COURTS? I'M NOT AGAINST PICKLEBALL COURTS. I
[00:10:02]
JUST WANT TO MAKE SURE THAT YOU HEARD THE GENTLEMAN TONIGHT PRAY, LORD, HELP US NOT TO SEE WHAT'S IN FRONT OF US, BUT TO HELP US SEE THE BIG PICTURE. I JUST WANT TO SEE THE BIG PICTURE OF WHY WE'RE USING TAXPAYER DOLLARS TO FUND PROJECTS THAT APPEAR TO BE BENEFITING. MAYBE SOME ENTITIES OR COUNCIL MEMBERS GO TO. I ALSO HAVE QUESTIONS ABOUT THESE TRUCKS THAT WE'RE GOING TO PURCHASE ACCORDING TO THIS AGENDA TONIGHT, BUT I PROBABLY CAN'T TALK ABOUT AGENDA ITEMS, SO I WON'T ASK ANY QUESTIONS ABOUT THOSE TRUCKS. I DO WANT TO KNOW WHY, IF THE BOMB WAS PASSED IN 2021, WHY IS THE POLICE STATION STILL NOT COMPLETED? AND Y'ALL JUST ASKED FOR ANOTHER BOND A COUPLE WEEKS AGO? Y'ALL WANT TO BUILD ANOTHER POLICE STATION AND THE ONE WE HAVE IS NOT EVEN FINISHED. THIS MAKES NO SENSE.TAX. TAX TAXPAYERS FOR MORE MONEY FOR PROJECTS Y'ALL HAVEN'T EVEN FINISHED AND IT'S BEEN MORE THAN FIVE YEARS. THIS MAKES NO SENSE AT ALL. THE TURF WE PUT FAKE TURF OR TURF IN A POLICE STATION. IF I'M UNDERSTANDING THIS CORRECTLY, THEY COST $500,000. WHY WASN'T THAT PART OF THE BOND MONEY? HOW MUCH MONEY ARE WE OVER BUDGET ON THE CONSTRUCTION OF THE NEW CITY POLICE DEPARTMENT? THOSE ARE MY QUESTIONS, AND I HOPE THAT SOMEONE WILL GIVE ME SOME ANSWERS VERY SOON. THANK YOU ALL. THANK YOU FOR YOUR COMMENTS. TAMMY. ROBERT DOYLE.
WELCOME. MR. DOYLE, IF YOU COME TO THE PODIUM, STATE YOUR NAME INTO THE MICROPHONE. FOR THE RECORD, WHETHER OR NOT YOU LIVE WITHIN THE CITY AND YOU'LL HAVE THREE MINUTES AS WELL. GOOD EVENING, ROBERT DOYLE. INSIDE THE LIMITS, SIMILAR TO THE PREVIOUS GENTLEMAN, I'M HERE TO OPPOSE ANY NEW TAX INCREASES. ASK SOME QUESTIONS AS WELL. MY MAIN ISSUE THOUGH, IS WITH THE RECENT LETTER FROM JUDGE RAY. HOW IS IT POSSIBLE TO EVEN CONSIDER, YOU KNOW, A TAX INCREASE FOR RESIDENTS WHEN WE CAN'T EVEN ACCOUNT FOR THE MONEY THAT WE HAVE GIVEN TO THE COFFERS? SO THE QUESTIONS I HAVE, THOUGH I'VE GOT PLENTY OF THEM, TAKE A LOT LONGER THAN THREE MINUTES. BUT THE THREE MAIN QUESTIONS I LIKE ANSWERS ON IS, FIRST OF ALL, YOU KNOW, THE $8.3 MILLION, WHERE DID IT GO? YOU KNOW, DO WE KNOW EXACTLY WHERE IT WENT? THE SECOND QUESTION WOULD BE, YOU KNOW, HOW WAS IT MISSED BY OUR OWN AUDITORS AND EXTERNAL AUDITORS? HOW WAS IT MISSED FROM 2021 TO 2026, AS A PRIVATE BUSINESS PERSON, THAT'S ALMOST AN IMPOSSIBLE FEAT TO ACCOMPLISH. MR. DOYLE, I DON'T WANT TO INTERRUPT YOU, BUT THOSE ARE THOSE ARE COUNTY BUDGET ISSUES, NOT CITY BUDGET ISSUES. BUT YOU CAN CONTINUE TO TAKE YOUR TIME. YEP. AND THEN THE LAST THE LAST QUESTION WOULD BE, IS THERE A WAY FOR US TO GET AN ACCOUNTING OF FROM 2021 TO 2026, I GUESS, FROM THE COUNTY? YEAH. I WOULD ENCOURAGE YOU TO REACH OUT TO THE COUNTY OFFICIALS. THEY WOULD HAVE THOSE ANSWERS. I DO THANK YOU FOR YOUR TIME. YES, SIR. THANK YOU FOR COMING. THAT'S IT. OKAY. WITH NO OTHER PUBLIC SPEAKERS
[CONSENT AGENDA]
ON CITIZENS TO BE HEARD, WE'RE GOING TO MOVE ON TO THE CONSENT AGENDA. ALL ALL MATTERS LISTED UNDER THE CONSENT AGENDA ARE CONSIDERED TO BE ROUTINE BY THE CITY COUNCIL AND ENACTED BY ONE MOTION WITHOUT SEPARATE DISCUSSION. IF DISCUSSION IS DESIRED, THAT ITEM WILL BE REMOVED FROM CONSENT AGENDA AND CONSIDERED SEPARATELY. AND AGAIN, THIS IS ITEM 2026 299.IS THERE ANY COUNCIL MEMBERS LIKE TO REMOVE ANY ITEMS FROM CONSENT THIS EVENING? HEARING NONE, I'LL TAKE A MOTION ON CONSENT MOVE TO APPROVE CONSENT AGENDA. A MOTION TO APPROVE CONSENT BY THE MAYOR. PRO TEM WICKLIFFE SECONDED BY COUNCILMAN WEAVER. PLEASE VOTE.
ITEM PASSES 7 TO 0. ON TO OUR PUBLIC HEARINGS. ITEM 2026 300. CONDUCT A PUBLIC HEARING AND
[2026-300 Conduct a public hearing and consider and act upon an ordinance amending the development and use regulations of Planned Development District No. 174 (PD-174) to allow for a detached accessory building located at 3352 S. Wyatt Road. (Z10-2026-028). ]
CONSIDER AN ACT UPON AN ORDINANCE AMENDING THE DEVELOPMENT USE REGULATIONS OF PLANNED DEVELOPMENT DISTRICT 174 TO ALLOW FOR A DETACHED ACCESSORY BUILDING LOCATED AT 3352 SOUTH WYATT ROAD. DANIEL, WELCOME. THANK YOU, MAYOR AND COUNCIL. DANIEL HUMBERT, SENIOR PLANNER, TO PRESENT. THIS REQUEST IS TO AMEND A 29 ACRE PD FOR INDUSTRIAL USES DESIGNATED AS INDUSTRIAL ON THE FUTURE LAND USE MAP FOR AN ACCESSORY STRUCTURE FOR THE EXISTING GERDAU FACILITY. PROPERTY WAS ANNEXED IN 1997 AND REZONED TO PD IN 2025. THE PROPOSED STRUCTURE WILL REQUIRE VARIANCES TO EXCEED THE ACCESSORY HEIGHT ALLOWANCE, ALLOW IT TO BE VIEWED FROM PUBLIC RIGHT OF WAY, AND ALLOW SHIPPING CONTAINERS TO BE LOCATED ON A PROPERTY MORE THAN 90 DAYS. THIS AMENDMENT IS NOT CHANGING THE INTENDED USE, SO THE REQUEST IS COMPATIBLE WITH SURROUNDING ZONING AND LAND USES. THE REQUEST IS CONSISTENT WITH THE COMPREHENSIVE PLAN BY MAINTAINING INDUSTRIAL DEVELOPMENT, SUPPORTING LOCAL EMPLOYMENT OPPORTUNITIES, AND CONTRIBUTING TO A DIVERSE AND SUSTAINABLE EMPLOYMENT BASE.[00:15:07]
THE STRUCTURE WILL BE LOCATED ON THE EASTERN REAR SIDE OF THE BUILDING. STAND 23FT HIGH, SECURED TO A CONCRETE PAD AND CONSISTS OF 240 FOOT LONG, 80 FOOT WIDE AND 8.5FT HIGH SHIPPING CONTAINERS WITH A STEEL ARCH SPANNING 40FT BETWEEN THEM. THE PROPOSED ACCESSORY IS A REWORK STATION, WHICH IS A STRUCTURE FOR CORRECTING MINOR DEFECTS AND QUALITY CONCERNS ON BEAMS. THERE WERE CONCERNS WITH THE EXISTING ON SITE OPERATIONS THAT ARE OCCURRING WITHIN WYATT ROAD, AND TO ADDRESS THIS, STAFF HAS ADDED THE CONDITION THAT ALL OPERATIONS ASSOCIATED WITH THE USE OF THE PROPERTY SHALL BE CONFINED TO THE BOUNDARIES OF THE PROPERTY, AND SHALL NOT OCCUR WITHIN ANY PUBLIC RIGHT OF WAY. STAFF DOES NOT SUPPORT THE VARIANCES FOR PERMANENT STORAGE CONTAINERS, AS THEY ARE ONLY ALLOWED IN THE CODE, WITH A SPECIAL EXCEPTION FOR A MAXIMUM OF 90 DAYS, AND THERE WILL BE NO ADDITIONAL SCREENING TO MITIGATE VISIBILITY FROM HIGHWAY 67. STAFF ALSO DOES NOT SUPPORT THE HEIGHT VARIANCE, AS THE PROPOSED STRUCTURE IS MORE THAN DOUBLE THE TEN FOOT MAXIMUM HEIGHT ALLOWANCE. IF APPROVED, STAFF RECOMMENDS THE FOLLOWING DESIGN STANDARDS FOR THE SHIPPING CONTAINERS TO REMAIN ESTHETIC AND MAINTAIN A NEWISH APPEARANCE. 26 OR 26 NOTICES WERE MAILED OUT TO SURROUNDING PROPERTY OWNERS. A SIGN WAS PLACED ON THE PROPERTY AND NOTICE OF THE PUBLIC HEARING WAS PUBLISHED IN THE CITY NEWSPAPER AND STAFF HAS RECEIVED ONE EMAIL IN OPPOSITION. YOU'LL NOTICE THE SHAPE OF THIS NOTIFICATION MAP BEING DIFFERENT FROM THE LOCATION MAP, AND THIS IS BECAUSE THE PD IS A 29 ACRE PORTION OF THE PARCEL, WHICH IS THE 95 ACRES YOU SEE HERE. IN THE INTEREST OF PROVIDING BETTER TRANSPARENCY, WE MAILED NOTIFICATIONS BASED ON THE FULL 90 OR 95 ACRE TRACT. EXCUSE ME.PNC RECOMMENDED APPROVAL BY A VOTE OF 4 TO 2, WITH STAFF'S RECOMMENDED CONDITIONS, AND STAFF RECOMMENDS DENIAL DUE TO THE VARIANCES REQUIRED FOR THE ACCESSORY STRUCTURE NOT BEING CODE COMPLIANT. THANK YOU. AND I'M OPEN TO QUESTIONS. AND THE APPLICANT IS HERE AS WELL.
THANK YOU. DANIEL. THIS IS A PUBLIC HEARING. ANYBODY SIGNED UP TO SPEAK ON THE PUBLIC HEARING WITH NO PUBLIC INPUT? I'LL TAKE A MOTION TO CLOSE THE PUBLIC HEARING. MOVE TO CLOSE THE PUBLIC HEARING. MOTION MADE TO CLOSE THE PUBLIC HEARING BY MAYOR PRO TEM, SECONDED BY COUNCILMAN CHESHIRE. PLEASE VOTE. ITEM PASSES 7 TO 0. IF THE APPLICANT IS HERE AND WOULD LIKE TO MAKE A PRESENTATION, THAT WOULD BE A GOOD TIME. OR YOU CAN STAND FOR QUESTION IF NEED BE. I DON'T SEE WOULD YOU LIKE TO MAKE A PRESENTATION OR JUST BE AVAILABLE FOR QUESTIONS? OKAY. SOUNDS GOOD. COUNCIL QUESTIONS OF STAFF OR THE APPLICANT CLERK. I HAVE A COUPLE QUESTIONS, BUT ONE OF THEM DIDN'T COME UNTIL YOU GAVE US THAT PRESENTATION. I WANT TO CIRCLE BACK TO THAT LANGUAGE THAT ALL THEIR OPERATIONS HAVE TO HAPPEN WITH INSIDE THEIR PREMISES. WOULDN'T THAT BE THE CASE NOW? SO IS THERE PD CURRENTLY ALLOW THEM TO OPERATE OUTSIDE OF THAT SPACE? IT'S SILENT. PD IS SILENT ON ANY OPERATIONS OUTSIDE OF THEIR THEIR PARCEL. IS THERE ANY TYPE OF CITY ORDINANCE THAT. I MEAN IT'S A CITY STREET. SO THEM OPERATING ON THAT STREET, I MEAN WE CAN JUST GO ENFORCE THEM NOT PARKING THOSE SEMIS ON THERE COULDN'T WE? BECAUSE AT THE END OF THE DAY, I MEAN THAT IS SOMETHING WE SHOULD ADD TO IT. BUT THAT IS AN ONGOING ISSUE WITH THIS SITE. YEAH. AND I THINK WE MIGHT HAVE TO GET A NO PARKING DESIGNATE THAT AS A NO PARKING AREA IN ORDER FOR THEM TO PARK, LOAD THEIR MATERIALS, SECURE THE MATERIALS, ETC. OKAY, BUT WE COULD DO THAT, I BELIEVE. OKAY. OTHER THAN THAT, I DON'T HAVE ANY QUESTIONS. I JUST MY STATEMENT IS I WAS HERE WHEN THIS CAME THROUGH THE FIRST TIME. IT GOT SOME VARIANCES BACK THEN. I DON'T AGREE WITH THE CURRENT VARIANCES. AND THEY'RE RIGHT NEXT TO THE HILLWOOD DEVELOPMENT, WHICH IS A MULTI-MILLION DOLLAR PROJECT. I DON'T THINK THIS WOULD LOOK VERY GOOD NEXT TO IT. OKAY.
YEAH. I MEAN A FEW QUESTIONS. CAN YOU GIVE ME A LITTLE CONTEXT ABOUT WHAT IS ACTUALLY HAPPENING ON WARD ROAD? I MEAN, DOES ANYONE KIND OF HAVE STAFF THAT MIGHT BE DIRECTED TO YOU AS FAR AS THE PARKING? JUST I'M WRAPPING MY HEAD AROUND THAT AS WELL. SO THESE ARE THEY'RE CREATING LARGE BEAMS MAINLY FOR SOLAR SOLAR FARMS AND THINGS LIKE THAT. SO A LOT OF THE TIMES THE TRUCKS ARE PULLING OFF ONTO WHITE ROAD AND SECURING THE LOAD. I THINK THEY'RE PROBABLY STACKING ON THAT ROAD TO WAIT TO GET IN, THINGS LIKE THAT. SO THEY'RE THERE. AND YOU KNOW, I DON'T KNOW IF YOU'VE BEEN DOWN WHITE, BUT IT'S NOT A VERY WIDE ROAD.
SO IT TAKES ONE TRUCK TO REALLY MESS UP TRAFFIC AND THINGS LIKE THAT ON THERE. SO I THINK IT'S JUST IMPEDING TRAFFIC AND STUFF WITH THEM LOADING AND STACKING. OKAY. AND THIS ONE MIGHT BE GEARED MORE TO THE APPLICANT. SO OBVIOUSLY YOU RECEIVED INPUT FROM STAFF, YOU KNOW, PROVIDING ADDITIONAL SCREENING ON THE STRUCTURE. SO WHAT OPTIONS HAVE BEEN CONSIDERED SINCE HEARING THAT FEEDBACK FROM STAFF. DO YOU MIND COMING FORWARD TO THE TO THE MICROPHONE? YEAH. SO AGAIN, JUST WHAT OPTIONS HAVE BEEN CONSIDERED WHEN IT TALKS ABOUT ADDITIONAL SCREENING? WE
[00:20:04]
HAVE NOT REALLY CONSIDERED THAT ONE. SO OKAY. AND THEN OBVIOUSLY, YOU KNOW, I'M SEEING THE STRUCTURE NEEDS TO BE 22.85FT TALL. ARE THERE ALTERNATE DESIGNS THAT WOULD BRING IT A LITTLE BIT CLOSER TO WHAT WE WOULD CLASSIFY AS THE ACCESSORY BUILDINGS ACCORDING TO OUR CODE? I MEAN, WE'RE JUST THE THE EXAMPLE HE'S SHOWN WAS THE MAIN THING WE'VE CONSIDERED SO FAR. NOTHING OUT. I MEAN, NO, BUT WE'RE OPEN TO WHATEVER, WHATEVER WE NEED TO DO. SO I, IF I MAY ADD, WE DO NOT STACK OR LOAD ON WIRE ROAD EVER. OKAY. OUR FORKLIFTS DO NOT LEAVE AND GO ON WIRE ROAD. WELL, I DON'T KNOW THAT IT'S YOUR I'M SORRY. I DON'T THINK IT'S YOUR FORKLIFTS. I THINK IT'S THE TRUCKS COMING IN AND THE TRUCKS EXITING. THEY'RE THEY'RE LOADING. WE ADDRESSED THAT ABOUT 2 OR 3 MONTHS AGO. OKAY. WE ACTUALLY HAD THE POLICE SHOW UP BECAUSE IT WAS A PROBLEM, BUT WE'VE ACTUALLY HIRED AN EXTRA PERSON TO MANAGE THE TRUCK. SO THAT GREAT THAT JUST WE'VE ADDRESSED IT. THANK YOU. ANNA. SO THIS IS AN ARCHED ROOF AND THEN YOU'RE PUTTING CONTAINERS UNDERNEATH IT. NO, IT'S LIKE TWO CONTAINERS. LIKE IMAGINE THESE ARE THE CONTAINERS. THERE'S LIKE AN ARCHED COVERING TO SPAN THE GAP BETWEEN THE TWO. BASICALLY TO PROTECT FROM SUN AND WEATHER. OKAY. AND THERE YOU GO. OH, IT'S ON TOP OF THE CONTAINERS. YEAH. IT'S JUST LIKE A COVER SO THAT WE CAN HAVE A WORKSTATION UNDERNEATH THAT'S PROTECTED. AND SO THEN YOU'RE STORING STUFF UNDERNEATH THE ARCH. YES.OKAY. OKAY. AND THE, THE IDEA OF THIS BEING ENCLOSED. SO DOES IT LOOK SO TERRIBLE? IS THAT IS, IS THERE A REASON IT CAN'T BE ENCLOSED OR. WE JUST REALLY DIDN'T. THIS IS THE MOST ECONOMICAL OPTION WE HAVE. OKAY. IT'S VERY COMMON IN, IN OUR INDUSTRY IN OTHER PLACES. SO THAT WAS OUR FIRST, FIRST IDEA. RUSS SO IT'S LIKE A SHED, LIKE IT'S NOT CLOSED ON THE END, RIGHT? YEAH, IT'S OPEN AGAINST THE BUILDING AND THEN IT'S OPEN LIKE A COVERED PORCH OR SOMETHING LIKE THAT. OKAY. SO IT'S NOT, I MEAN, I GUESS THAT'S THE BIGGEST CONCERN I HAVE IS WE'RE TALKING ABOUT AN ACCESSORY BUILDING AND I DON'T THINK IT'S A BUILDING. IS THERE A CONCRETE FOUNDATION UNDER IT? THERE WILL BE. SO IT'S GOING TO BE A PERMANENT CONCRETE FOUNDATION. BUT WE'RE GOING TO HAVE TWO SHIPPING CONTAINERS WITH SOME METAL ON TOP OF IT TO MAKE A ROOF, BUT IT'S GOING TO BE COMPLETELY OPEN, WHICH MEANS ANYTHING STACKED IN THERE WORKED ON IS GOING TO BE VISIBLE FROM THE 67 RIGHT AWAY AS YOU'RE COMING UP, BECAUSE THE WAY IT FACES IS. YEAH, I WOULD IMAGINE IT IS. YEAH. SO I MEAN, I DON'T HAVE A PROBLEM WITH YOU GUYS ADDING ON AN ACCESSORY BUILDING. I JUST DON'T FIND THAT THIS MEETS THE DEFINITION OF, OF BUILDING. SO I THINK THAT'S THE CHALLENGE FOR ME. OKAY. ANY OTHER QUESTIONS OR COMMENTS FOR STAFF OR. WAYNE. YEAH, I HAVE ONE. OBVIOUSLY YOU SAID THAT THE TRAFFIC ON WHITE ROAD HAS BEEN AT LEAST LOOKED INTO MAYBE INSTRUCTIONS TO TRUCKERS OR WHATEVER. RIGHT. HAS THERE BEEN MUCH MORE? I HAVEN'T BEEN OUT THERE SINCE THAT'S BEEN DONE. I WAS OUT THERE WHENEVER THEY WERE JUST LINING UP AND, AND I COULD UNDERSTAND THE COMMUNITY.
PEOPLE THAT LIVE OUT THERE COULD NOT GET IN AND OUT. I DIDN'T LIKE IT TRYING TO COME TO WORK EVERY DAY. SO YOU WERE HAVING TROUBLE GETTING INTO THE PROPERTY? I WAS, YES. SO HAS THAT BEEN IMPROVED OR. YEAH, I, I WOULD CONSIDER IT NOT A PROBLEM AT ALL ANYMORE. WE'VE COME UP WITH A COUPLE DIFFERENT WAYS TO ADDRESS THAT. SO, SO I WOULD, I WOULD INVITE YOU TO COME BY ANY TIME AND I WOULD NOT EXPECT YOU TO SEE ANYTHING LIKE THAT. AGAIN. I JUST WANTED SOME CLARITY. YEAH. ANYBODY ELSE QUESTIONS. COMMENTS. NO MOTIONS. MAKE A MOTION TO DENY.
SECOND MOTION TO DENY ON THE TABLE BY THE MAYOR. PRO TEM SECONDED BY COUNCILMAN WEAVER.
PLEASE VOTE. AND APPLICATIONS DENIED 7 TO 0. ON TO OUR SECOND PUBLIC HEARING OF THE EVENING
[2026-301 Conduct a public hearing and consider and act upon an ordinance amending the development and use regulations of Planned Development District No. 109 (PD-109) adopting a detailed site plan, elevations, and a landscape plan for Lot 3, Block 1, Harvest Hill Addition. The property is located south of Harvest Hill Drive and east of Fawn Drive. (Z20-2026-059)]
IS 2026 301 CONDUCT A PUBLIC HEARING. CONSIDER AN ACT UPON AN ORDINANCE AMENDING THE DEVELOPMENT AND USE REGULATIONS PLAN DEVELOPMENT DISTRICT NUMBER 109 ADOPTING A DETAILED SITE PLAN, ELEVATIONS AND LANDSCAPE PLAN FOR LOT THREE. BLOCK ONE HARVEST HILL ADDITION PROPERTIES LOCATED SOUTH OF HARVEST HILL DRIVE AND EAST OF FAWN DRIVE. DANIEL. THANK YOU, MAYOR AND COUNCIL. THIS IS A REQUEST FOR A 2.51 ACRE UNDEVELOPED LOT DESIGNATED AS NEW TOWN ON THE FUTURE LAND USE MAP. THE APPLICANT IS REQUESTING A DETAILED SITE PLAN[00:25:01]
TO ADD ONE ADDITIONAL BUILDING TO THE CURRENTLY APPROVED THREE AND THE EXISTING SITE PLAN.REVISE THE BUILDING SIZES AND ELEVATIONS AND ADD TWO MONUMENT SIGNS. ANNEX. IN 1997, THE PROPERTY WAS REZONED TO PD FOR COMMUNITY RETAIL USES. IN 2002, IT WAS AMENDED TWICE IN 2018 FOR RESTAURANTS, GROCERY STORE AND DRY CLEANER USES. IT IS WORTH NOTING THAT THE BUILDINGS ARE LABELED GENERAL, PROFESSIONAL AND THE EXISTING PD, SO THIS AMENDMENT IS NOT CHANGING INTENDED USES AND THEREFORE IS COMPATIBLE WITH SURROUNDING ZONING AND LAND USES. THE REQUEST IS CONSISTENT WITH THE COMPREHENSIVE PLAN BY PROVIDING ADDITIONAL EMPLOYMENT OPPORTUNITIES AND PLACING PROFESSIONAL USES NEAR RESIDENTIAL AREAS CONSISTENT WITH THE NEW TOWN MODULE CONCEPT. THE AMENDMENT INCREASES THE DEVELOPMENT FROM THREE 450 SQUARE FOOT BUILDINGS TO FOUR 5536 SQUARE FOOT BUILDINGS, INCREASING TOTAL BUILDING AREA FROM 12,150FT■S TO 21, OR 22,144FT■S. OTHER NOTABLE DETAILS INCLUDE TWO ADDITIONAL MONUMENT SIGNS ON THE FRONTAGES AND BUILDING HEIGHT AND PITCH CHANGES AS WELL. THE BUILDINGS WOULD CHANGE FROM A 20 FOOT HIGH FLAT MANSARD DESIGN TO HIP TOWER ROOFS REACHING 28FT AND SEVEN INCHES. THE ELEVATIONS ALSO REPLACE THE CURRENT PD, SMALLER AWNINGS AND STOREFRONT GLAZING WITH LARGER PROJECTING CANOPIES AND SMALLER PUNCHED WINDOWS. THE APPLICANT PROPOSES TWO ADDITIONAL MULTI-TENANT MONUMENT SIGNS, BRINGING THE TOTAL ON THE SITE FROM 2 TO 4.
THEY'RE FOUR FEET TALL, INTERNALLY ILLUMINATED AND IDENTICAL TO THE ONES CURRENTLY APPROVED IN THE PD. ALL LANDSCAPING REQUIREMENTS HAVE BEEN MET AND THE DEVELOPER WILL AID IN BUFFERING ALONG RIGHT OF WAY, AND THE ADJACENT RESIDENTIAL LOTS FOR SCREENING.
THIS SIX FOOT TALL MASONRY WALL INDICATED HERE. INDICATED IS REQUIRED FOR RESIDENTIAL ADJACENCY AND EXISTING, AND THE DUMPSTER INDICATED WILL BE ENCLOSED PER CODE REQUIREMENTS HERE AND HAVE OPAQUE DOORS FACING AWAY FROM RESIDENTIAL LOTS. FOR TEXAS LAW COMPLIANCE, A SIGN WAS PLACED ON THE PROPERTY. NOTICE OF THE PUBLIC HEARING WAS PUBLISHED IN THE CITY NEWSPAPER, AND 24 NOTICES WERE MAILED OUT TO SURROUNDING PROPERTY OWNERS, WITH NO CORRESPONDENCE HAVING BEEN RECEIVED. P AND Z RECOMMENDED APPROVAL BY A VOTE OF 6 TO 0, AND STAFF RECOMMENDS APPROVAL OF THE REQUEST DUE TO THE FOLLOWING REASONS. THANK YOU.
I'M OPEN TO QUESTIONS AND THE APPLICANT IS HERE AS WELL. THANK YOU. DANIEL, THIS IS A PUBLIC HEARING. ANYBODY FROM THE PUBLIC SIGNED UP TO SPEAK KIM WAYNES? MR. WEEMS, YOU WANT TO COME FORWARD? DON'T WANT TO SPEAK. I'VE NEVER SEEN YOU. I'VE NEVER SEEN YOU TURN DOWN THE OPPORTUNITY TO SPEAK. SO GO AND INTRODUCE YOURSELF WHETHER OR NOT YOU'RE IN THE CITY. KIM WAYANS, I LIVE JUST OUTSIDE THE CITY LIMITS AT STEEPLECHASE COURT. THE DOCTOR'S GROUP THAT'S HERE TODAY. THEY'RE CLIENTS OF MINE THAT CAME HERE. WAS IT 6 OR 7 YEARS AGO? AND OPENED UP A PRACTICE AND PLEASED TO SEE THEM WANTING TO CONTINUE TO GET MORE INVOLVED IN THE COMMUNITY HERE WITH THE BUILDING OF BUILDINGS, I CAN STATE AS A LOCAL COMMERCIAL REAL ESTATE BROKER, I'VE GOT A TREMENDOUS AMOUNT OF PROFESSIONALS WANTING TO OWN SPACE, WHETHER IT BE A 2500 SQUARE FOOT SPACE OR A 5000 SQUARE FOOT SPACE. AND THIS GIVES THAT OPPORTUNITY TO A LOT OF, OF PEOPLE THAT HAVE THAT DESIRE AND, AND JUST EXCITED ABOUT THAT FOR OUR, FOR OUR COMMUNITY AND WOULD APPRECIATE YOUR SUPPORT. THANK YOU. THANK YOU. COUNCIL AND MAYOR, NO OTHER SPEAKERS, NO OTHER SPEAKERS. I'LL TAKE A MOTION TO CLOSE THE PUBLIC HEARING. SECOND MOTION MADE TO CLOSE THE PUBLIC HEARING. COUNCILMAN CHESHIRE SECONDED BY MAYOR PRO TEM WICKLIFFE. PLEASE VOTE. PUBLIC HEARING CLOSES 7 TO 0.
IF THE APPLICANT IS HERE AND WOULD LIKE TO SPEAK, YOU'RE WELCOME TO OR JUST ANSWER QUESTIONS AS THEY AS THEY ARISE. COME ON UP IF YOU DON'T MIND, INTRODUCE YOURSELF AND MAKE ANY PRESENTATION YOU'D LIKE. OR YOU CAN JUST ANSWER QUESTIONS EITHER WAY. PERFECT. GOOD EVENING COUNCIL. I'M BRADLEY CAMPBELL, I'M THE CIVIL ENGINEER ON THIS PROJECT. WE ARE PROPOSING FOUR BUILDINGS AT 5500 SQUARE FOOT. I BELIEVE DANIEL PRESENTED IT QUITE WELL.
THE ONLY ADDITION. WE'RE GOING TO HAVE TWO NEW MONUMENT SIGNS AS THE TWO EXISTING SIGNS ARE ALREADY 100%ZED BY THE EXISTING BUSINESSES, AND WE'RE TRYING TO GET SOME NEW SIGNAGE FOR THE NEW BUSINESSES OPEN TO ANSWER ANY QUESTIONS YOU MIGHT HAVE. ALL RIGHT. THANK YOU VERY
[00:30:04]
MUCH. COUNCIL. QUESTIONS OF THE APPLICANT OR STAFF, CASEY. YEAH, JUST REAL QUICK, THIS IS MORE GEARED TO STAFF. OBVIOUSLY, YOU HAD THAT ONE SLIDE THAT SHOWED THE BLUE EXISTING MASONRY WALL THERE ON THE BACKSIDE. YOU KNOW, WITH IT BEING SO CLOSE TO THOSE SINGLE FAMILY HOMES, WE'RE ALL STILL COMFORTABLE WITH THE EXISTING WALL THAT'S IN PLACE, MEANING THAT IT'S KIND OF INCREASING HEIGHT TO A CERTAIN EXTENT. COULD YOU REPEAT THE LAST PART? JUST LIKE YOU HAVE AN INCREASE OF HEIGHT ON THE FRONT SIDE OF IT, ARE YOU STILL COMFORTABLE WITH THE SIX FOOT MASONRY WALL ON THE BACKSIDE OF IT? YEAH, IT'S IT IS A MEETING CODE REQUIREMENTS. IT'S MEETING CODE REQUIREMENTS AT THIS POINT. I GOTCHA. AND THEN ANY CONCERNS. OBVIOUSLY ADDITIONAL OFFICE SPACE YOU KNOW WITH PARKING. ARE WE PRETTY MUCH WE FEEL COMFORTABLE ABOUT THAT AS WELL.COMFORTABLE WITH THAT AS WELL. OKAY. THANK YOU SIR. HANNAH. MINE WAS ABOUT THE MASONRY WALL AS WELL. SIX FOOT NOT IT'S SIX FOOT RIGHT. WHATEVER IT SAYS SIX MASONRY WALL. THAT'S SIX FEET CORRECT. YES. OKAY. I MEAN THAT'S OKAY. I JUST WANT TO MAKE SURE. IS IT POSSIBLE TO DO THE LANDSCAPES. THEY'RE THEY'RE SHRUBS. DO WE KNOW HOW TALL THOSE ARE? IS IT POSSIBLE TO MAYBE PUT TREES BACK THERE? JUST THEY'RE GOING FROM 6FT TO 28 FOOT BUILDING. SO THAT'S THAT'S MY ONLY THOUGHT ON THIS. EVERYTHING ELSE LOOKS FINE TO ME, BUT EXCEPT THAT. ARE YOU SAYING LIKE A PEER REVIEW CONDITIONALLY WITH THAT? WELL, I'M ASKING, CAN WE BEEF UP THE LANDSCAPING? ARE YOU WORRIED ABOUT LANDSCAPING ALONG THE BACK OR ON BETWEEN THE HOUSES AND THE BUILDING? AT LEAST THEY'RE ON REINDEER. AND DAVID'S SNEAKING UP TO. YEAH.
HI. GOOD EVENING, DAVID HIRST. I DO LIVE IN THE CITY, AND I'M HERE ON BEHALF OF AND REPRESENTING THE APPLICANT. THE SIX FOOT MASONRY WALL IS EXISTING. THAT'S THE WALL THAT'S BEEN THERE FOR SOME TIME. SO THE WALL IS NOT NEW. THE BUILDINGS ARE SPACED QUITE A GOOD WAYS FROM THE WALL, AND THE 28 FOOT IS THE PARAPET OF THE TOP OF THE TOWERS ON THE FRONT OF THE BUILDING. THE BACK OF THE BUILDING IS ACTUALLY NOT ANY TALLER THAN WAS ALREADY PROPOSED TO BE IN THE ORIGINAL PD. JUST SO YOU KNOW, THERE ALSO ARE NO WINDOWS ON THE BACK OF THESE BUILDINGS. THEY WILL ONLY FACE WINDOWS FORWARD WITH THE EXCEPTION OF THE ENCAP BUILDINGS, WHICH WILL HAVE SOME WINDOWS ON THE SIDE. SO THE TREES COULD BE BACK THERE, BUT NO ONE'S GOING TO SEE THEM. AND I DON'T KNOW THAT THEY'RE GOING TO REALLY PROVIDE ANY BENEFIT FOR THE NEIGHBORS ON TOP OF. I JUST THOUGHT IT WOULD LOOK NICER THAN JUST A SOLID BRICK BUILDING GOING RIGHT THERE. I THINK THE APPLICANT IS HAPPY TO ADD MORE TREES IF WE NEED TO, BUT WE HAVE MET THE REQUIREMENTS OF THE LANDSCAPE ORDINANCE. DO WE KNOW THE LANDSCAPE BUSHES, WHAT THEY'RE DOING BACK THERE? THEY'LL BE NEW BUSHES THAT WE'LL PUT IN BACK THERE. YEAH. IS IT A MINIMUM OF SIX. YEAH. THOSE THOSE BACK THERE ARE A MINIMUM OF SIX FOOT SHRUBS. LOOKS LIKE LOOK LIKE THEY'RE PROBABLY EIGHT FOOT ON CENTER. I'M NOT I DID NOT SCALE IT OFF OR ANYTHING, BUT THERE'S QUITE A FEW SHRUBS BACK THERE. OKAY.
ALL RIGHT. SO MINE HAS MORE TO DO WITH THE ORIGINAL INTENT OF THE ARCHITECTURE VERSUS THE CHANGE IN ARCHITECTURE, WHICH REALLY, WHEN I'M SITTING HERE STARING AT IT, IT'S THE IT'S THE METAL TOWERS. I'M JUST TRYING TO UNDERSTAND WHAT I GUESS WHAT TRIGGERED THAT? BECAUSE I WAS LOOKING AT THE OTHER BUILDINGS ARCHITECTURE AROUND IT AND NONE OF THEM HAVE THAT. SO WHAT TRIGGERED WANTING THOSE METAL PEAKS WHEN EVERYTHING ELSE HAS MORE OF THAT FLAT? I DON'T KNOW WHAT TO CALL IT, BUT HISTORICAL LOOK TO IT, HISTORICAL FRONT. LOOK TO IT. IF I ADDRESS THAT TO THESE ACTUALLY WILL MIMIC EXACTLY WHAT THE RETAIL BUILDINGS LOOK LIKE IN FRONT. IT'S THE EXACT SAME STONE, SAME TOWERS, IT'S THE SAME ARCHITECTURAL LOOK. SO I MOSTLY MEAN, I DON'T I DON'T SEE THAT ON ALDI, NOR DO I SEE IT ON TROPICAL CAFE. YEAH, YOU'LL SEE IT AROUND. SO THERE'S ONE ON T-MOBILE. OKAY. YEAH. IT'S THE SAME ARCHITECTURE, VERY MUCH THE SAME INTENTIONALLY. OKAY. I DIDN'T SEE THE T-MOBILE BUILDING, SO. I THINK THAT MIGHT HAVE BEEN MY ONLY QUESTION. I'M NOT A HUGE FAN OF THE DUMPSTER LOCATION, BUT I ALSO SEE HERE ON GOOGLE EARTH, THERE'S ALREADY ANOTHER DUMPSTER ACROSS FROM IT. SO. ROSS. YEAH. SO I JUST WANT TO MAKE SURE I UNDERSTOOD WHAT I HEARD EARLIER ABOUT THE EXCHANGE ON THE SHRUBS ON THE BACKSIDE. SO THERE'S SIX FOOT SHRUBS THAT WILL BE NEW PLANTINGS. OR ARE THOSE ALREADY EXIST? THOSE WOULD BE NEW.
THEY'LL BE NEW PLANTINGS. SO AND WHEN THEY SAY SIX FOOT SHRUB, THAT'S NOT THE HEIGHT THEY ARE NOW. THAT'S THE HEIGHT THEY GROW. THEY WILL GROW TO THAT. AND THAT'S A SIX FOOT MASONRY FENCE IS EXISTING. RIGHT. SO I JUST FOR ME, I'M LIKE, THAT'S A WHOLE BUNCH OF MONEY IN SHRUBS THAT NOBODY'S EVER GOING TO SEE FROM THE FRONT OR THE BACK. I WOULD LIKE COUNCILWOMAN HAMMOND SAID, YOU KNOW, GET RID OF ALL THOSE SHRUBS. IN MY OPINION, NEXT TO THE SIX FOOT FENCE THAT IS ALREADY A SIX FOOT VISUAL BARRIER AND PLANT A FEW TREES BACK THERE. SO THERE'S AT LEAST TREE CANOPY THAT SOMEBODY MIGHT POSSIBLY SEE FROM THE ROAD OR THE BACKYARD BEHIND YOU. AND I THINK THAT'S A VERY VALID TRADE OFF, EVEN THOUGH IT MAY BE DIFFERENT THAN WHAT OUR CODE SAYS. PLANTING A SIX FOOT SHRUB BEHIND A SIX FOOT MASONRY FENCE ON THE BACKSIDE OF A BUILDING IS KIND OF A WASTE OF MONEY, IN MY OPINION. LET'S AT LEAST GET
[00:35:03]
SOMETHING BACK THERE THAT YOU CAN SEE. SO IF THERE'S ROOM BETWEEN THE BUILDINGS AND THE PROPERTY LINE, THE APPLICANT HAS SAID THEY'RE HAPPY TO MAKE THAT CHANGE IF YOU'D LIKE. YEAH.WHAT I WAS MORE KIND OF DIRECTION FOR STAFF TO IF LIKE THE DISTRICT CODE SAYS YOU GOT TO HAVE ALL THESE SHRUBS BACK HERE. THIS IS ONE OF THOSE CASES WHERE THAT'S SILLY AND LET'S PUT SOMETHING SOMEBODY COULD ACTUALLY SEE. DEFINITELY A BETTER LOOK. YEAH. I JUST HOW FAR FROM THAT FENCE TO THE BACK OF THE BUILDING. YOU SAID IT WAS A GOOD DISTANCE, BUT DO YOU KNOW HOW FAR IS THAT RIGHT. 25, 20, 20FT? YEAH. EVEN WITH MY GLASSES, I COULDN'T READ THE SCALE ON HERE. I JUST WANTED TO FIND OUT HOW MUCH THERE WAS GOOD SPACE BACK THERE. IS THERE? THERE'S NOT GOING TO BE A DRIVE THROUGH OR ANYTHING BEHIND THERE. THERE'S NOT EVEN SIDEWALKS BACK THERE. IT'S JUST ALL GRASS. THAT'S WHAT I WAS. ANY OTHER QUESTIONS? I'M GOING TO MAKE A MOTION TO APPROVE AS PRESENTED A FRIENDLY I APOLOGIZE. THE SHRUBS WITH OVERSTORY TREES BEHIND THE BUILDINGS. SHORT TERM MY MEMORY IS YES, I'LL TAKE THAT FRIENDLY AMENDMENT. IT'S. APPROVE AS PRESENTED WITH THE AMENDMENT OF TREES VERSUS SHRUBS ALONG THE SIX FOOT IN BETWEEN THE BUILDINGS AND THE SIX FOOT MASONRY WALL. OKAY. MOTION MADE BY MYSELF, SECONDED BY COUNCILWOMAN HAMMONDS. PLEASE VOTE. AND ITEM PASSES 7 TO 0.
THANK YOU ALL. WHO PRESENTED. OKAY, JUST A NOTE FOR THE NEXT FEW ITEMS. ITEMS AGENDA ITEMS 2020 602 THROUGH 2026 305. FAR MORE ADDITIONAL INFORMATION ON THE PROPOSED FISCAL YEAR 2627 ANNUAL OPERATING BUDGET AND TAX RATES CAN BE FOUND ON OUR WEBSITE. A LOT OF GOOD
[2026-302 Conduct a public hearing regarding the proposed FY 2026-2027 Annual Operating Budgets for the City of Midlothian. ]
INFORMATION THERE. SO WE WILL OPEN UP THE PUBLIC HEARING ON ITEM 2026 302, WHICH IS TO CONDUCT A PUBLIC HEARING REGARDING THE PROPOSED FISCAL YEAR 2627 ANNUAL OPERATING BUDGETS FOR THE CITY OF MIDLOTHIAN. AND THANK YOU, MAYOR. GOOD EVENING, MAYOR AND COUNCIL. SO THIS FIRST PUBLIC HEARING WE HAVE IS FOR THE ANNUAL OPERATING BUDGET FOR FISCAL YEAR 2026 THROUGH 2027. THIS PROCESS HAS BEEN IN PROCESS SINCE APRIL, AND WE'VE HAD A NUMBER OF PUBLIC HEARINGS AND DISCUSSIONS WITH COUNCIL THROUGHOUT JUNE, JULY AND AUGUST, AND CULMINATING WITH THE PUBLIC HEARING THIS LAST PUBLIC HEARING TONIGHT IN COMPLIANCE WITH LOCAL GOVERNMENT CODE 102.006. THIS PUBLIC HEARING PROVIDES AN OPPORTUNITY TO COMMUNICATE WITH INTERESTED PERSONS REGARDING THE PROPOSED BUDGETS. BEFORE ADOPTION. THE PUBLIC HEARING WAS ANNOUNCED AT THE AUGUST 11TH, 2026 AND AUGUST 25TH, 2026 CITY COUNCIL MEETINGS. ADDITIONALLY, IT WAS PUBLISHED IN THE MIDLOTHIAN MIRROR ON AUGUST 15TH, 2026 AND AUGUST 29TH, 26TH AND IN THE DALLAS MORNING NEWS ON AUGUST 20TH, 2026. AND IT'S CURRENTLY POSTED ON THE CITY'S WEBSITE. EMBEDDED IN THIS BUDGET IS A $0.01 DECREASE IN TAX RATE AND. WE DO HAVE ESTIMATES THAT THE AD VALOREM TAX RATE OF $0.64 PER 100 WILL GENERATE $28,637,436 AT A 99% COLLECTION RATE, WHICH, OF COURSE, IS AN ESTIMATE FOR M AND O OR MAINTENANCE AND OPERATIONS, AND $25,815,273 FOR INTEREST IN SINKING OR DEBT.THAT INCLUDES THE AMOUNTS THAT WOULD BE TRANSFERRED TO THE TOUR'S. WE DO HAVE ATTACHED CHANGE SHEETS FROM THE ORIGINAL BUDGET SHEETS FROM JULY 17TH, 2026 FOR THE FUNDS THAT WERE AFFECTED BY THOSE. AND WITH THAT, I JUST ASK THAT WE OPEN THE PUBLIC HEARING. ALL RIGHT.
THANK YOU. ANNE. THIS AGAIN, THIS IS A PUBLIC HEARING, NO ACTION TO BE TAKEN ON ITEM 302.
BUT WE DO GIVE OPPORTUNITY TO HEAR FROM THE PUBLIC REGARDING THE BUDGET. TAMMY, ANYBODY SIGNED UP TO SPEAK? NO. PUBLIC SPEAKERS SIGNED UP TO SPEAK ON. 302 AND WE WILL MOVE ON TO 303,
[2026-303 Conduct a public hearing regarding the proposed FY 2026-2027 tax rate, and schedule and announce the date, time and place of the meeting to adopt the tax rate. ]
WHICH IS CONDUCT A PUBLIC HEARING REGARDING THE PROPOSED FISCAL YEAR 2627 TAX RATE AND SCHEDULE AND ANNOUNCE THE DATE, TIME AND PLACE OF THE MEETING TO ADOPT THE TAX RATE. AND OKAY, WELL, THE TAXING UNIT, WHICH IS THE CITY, MUST HOLD A PUBLIC HEARING AND PUBLISH A NEWSPAPER AD BEFORE ADOPTING A TAX RATE THAT EXCEEDS THE NO NEW REVENUE RATE OR THE VOTER APPROVED TAX RATE, WHICHEVER IS LOWER. THE TAX RATE DOES EXCEED THE TAX RATE OF 0.604222. SINCE THE[00:40:09]
PROPOSED TAX RATE EXCEEDS THE NO NEW REVENUE TAX RATE, THE PUBLIC HEARING REQUIREMENT WAS TRIGGERED, SO THE COUNCIL MAY ADOPT A FINAL TAX RATE EQUAL TO OR LESS THAN THE CURRENTLY PROPOSED TAX RATE OF $0.64. HOWEVER, HOWEVER, IF A HIGHER TAX RATE IS PROPOSED THAN THE TRUTH IN TAXATION, LEGAL NOTICE AND PUBLIC HEARING REQUIREMENTS MUST BEGIN AGAIN. WE DID HAVE A PUBLIC HEARING AT AUGUST 11TH AND AUGUST 25TH COUNCIL MEETINGS. THE NOTICE OF THE PUBLIC HEARING ON THE TAX INCREASE MUST BE PUBLISHED IN THE NEWSPAPER AND ON THE CITY'S WEBSITE. THE NOTICE WAS PUBLISHED IN THE MIDLOTHIAN MIRROR ON AUGUST 22ND, 2026.AUGUST 29TH, 2026 AND IT'S CURRENTLY ON THE CITY'S WEBSITE. THE VOTE TO ADOPT THE TAX RATE IS SCHEDULED AS FOLLOWS. IT'S WEDNESDAY, SEPTEMBER 9TH, SO THAT'S TOMORROW NIGHT AT 5:30 P.M. LOCATED HERE AT MIDLOTHIAN CITY HALL. AND DO YOU HAVE A TAXPAYER IMPACT STATEMENT THAT HAS BEEN PUBLISHED AS WELL? AND THAT COMPARES THE MEDIUM HOMESTEAD TAXABLE VALUE, AND THAT AT THE RATE THAT WE HAD LAST YEAR, THE ESTIMATED PROPERTY TAX BILL FOR A RESIDENT WITH A HOME OF 334,839 WAS. TWO $2,176.45. THE PROPOSED TAX RATE AT $0.64 FOR THE MEDIAN HOUSEHOLD FOR THIS NEXT YEAR, IS ESTIMATED AT 3.374.99, SO THE ESTIMATED TAX BILL WOULD BE 2001 59.99. SO THE MEDIAN HOMESTEAD HOUSEHOLD WILL PAY LESS IN TAXES THAN THEY DID IN THE PREVIOUS YEAR, EVEN THOUGH THE VALUE IS SLIGHTLY HIGHER FOR THIS NEXT YEAR, THE MEDIAN WILL PAY LESS. AGAIN, I GAVE YOU THE M AND O AND THE INS INFORMATION EARLIER AND AGAIN ON THIS ITEM. THERE'S NO OFFICIAL ACTION TO BE TAKEN. IT'S JUST TO CONDUCT THE PUBLIC HEARING AND ANNOUNCE THE DATE, TIME AND PLACE OF THE MEETING TO ADOPT THE TAX RATE. TIME AND PLACE IS RIGHT HERE TOMORROW EVENING AT 5:30 P.M. EXACTLY. ANYBODY SIGNED UP TO SPEAK, SIR? OKAY, I HAVE A QUESTION. I NEED MR. WHITE. MR. WHITE, I NEED YOU TO COME SEE THE CITY SECRETARY. IF YOU WANT TO SIGN UP TO TO SPEAK ON THE NEXT AGENDA ITEM OUT THERE. THERE WAS NO INDICATION OF WHAT THE SIGN UP FOR WAS. IF YOU COULD IF YOU COULD GRAB A FORM, WE'RE ACTUALLY GOING TO HAVE A WE'RE GOING TO TAKE A VOTE ON THE BUDGET HERE IN JUST A MOMENT.
YOU CAN SPEAK AT THAT AGENDA ITEM. OKAY, I CAN'T SPEAK. I'M TELLING YOU, YOU CAN GRAB A FORM. YOU CAN FILL IT OUT TO SIGN UP TO SPEAK FOR THE VERY NEXT AGENDA ITEM. YOU'LL GET TO COME UP AND SPEAK. I WOULD LIKE TO KNOW WHAT THE NO NEW REVENUE RATE WOULD BE ON THAT MEDIAN.
HOUSEHOLD IN THE PUBLIC SECRETARY. OH, IT WAS PUBLISHED. I JUST DIDN'T READ IT. YEAH.
LET ME GIVE YOU THAT. THE NO NEW REVENUE RATE FOR NEXT YEAR, MR. WHITE. MR. WHITE, IF YOU DON'T MIND, PLEASE, PLEASE, LET'S HOLD THE DECORUM. OKAY. IF YOU WOULD LIKE TO SPEAK PUBLICLY, YOU CAN FILL OUT A FORM AND YOU CAN COME PRESENT IT TO THE CITY SECRETARY.
YOU'LL GET YOUR OPPORTUNITY TO SPEAK AT THE VERY NEXT AGENDA ITEM. OKAY? YES, SIR. THANK YOU.
BUT I'LL BE GLAD TO GIVE THAT INFORMATION. THE MEDIAN HOMESTEAD TAXABLE VALUE. LIKE I SAID EARLIER, WHEN I WAS TALKING ABOUT THE PROPOSED TAX RATE OF 64, THAT VALUES $337,499, WITH THE NO NEW REVENUE RATE OF 0.604722, THEN THE ESTIMATED PROPERTY TAX BILL WOULD BE $2,040.93. OKAY. THANK YOU, YOUR HONOR. SO JUST CLARIFY THAT WOULD BE $120 DIFFERENCE A YEAR. YES. AT THE NO NEW REVENUE RATE, WHICH, YOU KNOW, WOULD BREAK DOWN TO TEN BUCKS A MONTH. RIGHT. THANK YOU. YES, MA'AM. OKAY. AGAIN, PUBLIC HEARING. NO PUBLIC SPEAKERS ON
[2026-304 Consider and act upon an ordinance adopting, by record vote, the FY 2026 2027 Annual Operating Budget and plan for municipal services for the ensuing fiscal year beginning October 1, 2026 and ending September 30, 2027, in accordance with Local Government Code §102; appropriating money to a Sinking Fund to pay interest and principal on the City’s indebtedness; appropriating the various amounts thereof; repealing conflicting ordinances and resolutions; including a severability clause and establishing an effective date. ]
THIS CASE. SO WE WILL MOVE ON TO. LET'S SEE ITEM THREE OF 2026 304. IT'S ON THE REGULAR AGENDA, WHICH IS CONSIDER AND ACT UPON AN ORDINANCE ADOPTING BY RECORD VOTE FISCAL YEAR 2627 ANNUAL OPERATING BUDGET AND PLAN FOR MUNICIPAL SERVICES, ENSURING FISCAL YEAR BEGINNING OCTOBER 1ST, 2026 AND ENDING SEPTEMBER 30TH, 2027, IN ACCORDANCE WITH LOCAL[00:45:04]
GOVERNMENT CODE 102. APPROPRIATING MONEY TO A SINKING FUND TO PAY INTEREST AND PRINCIPAL TO THE CITY'S INDEBTEDNESS. APPROPRIATING THE VARIOUS AMOUNTS THEREOF, REPEALING CONFLICTING ORDINANCES AND RESOLUTIONS, INCLUDING A SEVERABILITY CLAUSE AND ESTABLISHING AN EFFECTIVE RATE. AND THANK YOU, MAYOR. AGAIN, THIS IS A RECORD VOTE THAT IS REQUIRED BY THE COUNCIL. WE DO HAVE A REQUEST TO REMOVE AN $170,000, OR $175,000 FROM THE GENERAL FUND BUDGET, TO HAVE A SEPARATE MOTION ON THAT 175. SO THE THERE I HAVE A A SUGGESTED MOTION FOR SOMEONE IF THEY WOULD LIKE TO APPROVE THIS. BUT AGAIN, IF THERE'S ANY QUESTIONS ON THIS PARTICULAR AGENDA ITEM, IT BASICALLY STATES THE SAME THING THAT WE HAD ON THE PUBLIC HEARING AS FAR AS THE MEDIAN HOMESTEAD TAXABLE VALUE, THE ESTIMATED PROPERTY TAX BILLS, AND DISCUSSES THE MEETINGS THAT WE'VE HAD, THE TOTAL FOR THE ALL APPROPRIATED FUNDS WITHOUT THE REMOVAL OF THE 175,000, IS $227,497,122. THE MOTION THAT HAS BEEN REQUESTED TO BE SEPARATE WOULD BE A MOTION TO APPROVE THE TOTAL APPROVED FUND APPROPRIATED FUNDS OF $227,322,122. OKAY. THANK YOU. AND WE HAVE A PUBLIC SPEAKER.YES, YES, ANDREW WHITE. MR. WHITE, IF YOU COME FORWARD, I WANT TO THANK YOU FOR YOUR PATIENCE, MR. WHITE. AND IF YOU COME FORWARD, IF YOU COULD DIRECT YOUR QUESTIONS TO COUNCIL, AND THEN I WOULD ASK STAFF TO PAY ATTENTION AND LISTEN SO THAT WE CAN GET HIS QUESTIONS ANSWERED HERE IN THREE MINUTES, MR. WHITE. OKAY. WELL, WHEN POLITICIANS ARE TALKING ABOUT TAKING MY MONEY, I DO GET PRETTY PASSIONATE. SO WHAT I WOULD LIKE IS FOR SOMEONE TO EXPLAIN TO ME FIRST, HOW MANY PEOPLE IN MIDLOTHIAN ACTUALLY HAVE A $245,000 HOME? THE SECOND I WANT TO KNOW WHAT MY TAX BILL WOULD BE. IF WE'RE GOING TO USE THE $246,000, WHATEVER IT WAS. MEDIAN VALUE 334. OKAY, I MISUNDERSTOOD MY FAULT. WELL, I DON'T KNOW. TOO MANY PEOPLE HAVE A $340,000 HOME RIGHT NOW. BUT ANYWAY, SO I WOULD LIKE TO SEE WHAT THE NUMBERS ARE FOR THE CURRENT TAX BILL ON THAT HOME, WHAT THE TAX BILL WOULD BE IF WE ADOPT A NO NEW REVENUE, NO NEW REVENUE RATE, AND WHAT THE PROPOSED $0.01 DECREASE WOULD BE. I WANT TO SEE THE THREE BILLS. FROM WHAT I UNDERSTOOD FROM THE PRESENTATION, THERE WERE TWO BILLS PRESENTED. SO THAT'S MY QUESTION IS WHAT WOULD THAT NO NEW REVENUE RATE BILL BE? BECAUSE THAT WAS NOT IN THE PUBLICATION OR THE PUBLISHED MATERIAL, TO MY KNOWLEDGE. SURE.
YES, SIR. OKAY. IT'S ROUGHLY $120 MORE A YEAR PER HOUSEHOLD. WAIT, SAY THAT AGAIN. ROUGHLY $120 MORE A YEAR PER HOUSEHOLD. SO $120 LESS PER YEAR PER HOUSEHOLD. BUT IF THE CITY ADOPTED THE NO NEW RATE, THE TAXPAYER WOULD SAVE MORE MONEY. IS THAT CORRECT? $120. OKAY, SO THIS TELLING THE PUBLIC SEEMS DISINGENUOUS TO SAY WE'RE GIVING YOU A $0.01 DECREASE WHEN YOU ACTUALLY COULD GIVE THEM MORE. SO MY QUESTION IS, COULD WE GIVE TAXPAYERS MORE MONEY BACK IF WE ADOPTED A NO NEW REVENUE RATE? 120, $120? SO THE ANSWER IS YES. WE COULD GIVE TAXPAYERS MORE MONEY BACK IF WE ADOPTED THE NO NEW REVENUE RATE. SO WE'RE TAKING MORE MONEY THAN WHAT WE REALLY NEED. BECAUSE CORRECT ME IF I'M WRONG, IS THE NO NEW REVENUE RATE. THAT BASICALLY WOULD MEAN WE'RE GOING TO OPERATE ON THE SAME BUDGET PER SE ON THOSE HOME VALUES THAT WE HAD THE PREVIOUS YEAR. IN OTHER WORDS, OUR BUDGET WOULD STAY THE SAME.
IS THAT CORRECT? WE WANT TO GIVE ANY VALUE TO NEW CONSTRUCTION. SAY IT AGAIN. IT GIVES ZERO VALUE TO NEW VALUE ON THE ROLLS THAT WEREN'T ON THE ROLLS PREVIOUS YEAR. AND TO MY UNDERSTANDING AND CHRIS CAN CORRECT ME IF YOU IF WE ADOPTED THE NO NEW REVENUE RATE AND COMPARED APPLES TO APPLES AND DROPPED THE 20% HOMESTEAD EXEMPTION, THEY WOULD ACTUALLY PAY MORE THAN WHAT WE CURRENTLY HAVE WITH THE NO NEW OR WITH THE PROPOSED TAX RATE AND THE 20% HOMESTEAD EXEMPTION. SO NOW NOW WE'RE GOING IN CIRCLES. NOW WE'RE TALKING ABOUT A HOMESTEAD
[00:50:01]
EXEMPTION. I JUST WANTED TO KNOW BECAUSE THAT WASN'T DISCUSSED. OKAY. HERE'S THE HERE'S MY LAST THING. OKAY. Y'ALL SPEND A LOT OF TIME TALKING ABOUT SHRUBS AND TREES.I WANT Y'ALL TO TALK ABOUT WHERE'S ALL THE MONEY GOING? YES, SIR. WHY ARE WE OVER BUDGET ON THE POLICE STATION? WHY IS IT NOT FINISHED? THAT'S WHAT I WANT Y'ALL TO TALK ABOUT.
NOT SIX FOOT SHRUBS. THANK YOU. UNDERSTOOD. THANK YOU. THANK YOU FOR YOUR COMMENT, TAMI. ANY OTHER SPEAKERS? OKAY. COUNCIL QUESTIONS OF STAFF REGARDING THIS, WHICH IS THE BUDGET ITEM.
304. AND CAN YOU RECAP HOW MANY TIMES WE'VE MET AND HOW MANY MEETINGS AND HOW LONG WE'VE TALKED ABOUT THIS BUDGET? SURE. SO JUST WITH COUNCIL, WE MET ON JULY 17TH WITH THE PROPOSED ANNUAL BUDGET BUDGETS REVIEWED WITH THE COUNCIL. WE HAD OUR FIRST BUDGET WORKSHOP THAT DAY.
WE HAD ANOTHER BUDGET WORKSHOP ON SEVEN. ON JULY 21ST 26, WE HAD ANOTHER BUDGET WORKSHOP ON AUGUST 10TH, 2026. ON AUGUST 11TH, THE PROPOSED TAX RATE OF $0.64 WAS PROPOSED AND WE TOOK A RECORD VOTE. ALSO ON THAT DAY, WE ANNOUNCED AND SCHEDULED THE PUBLIC HEARING ON THE ANNUAL OPERATING BUDGET. ON AUGUST 25TH, WE ANNOUNCED AND SCHEDULED THE PUBLIC HEARING ON THE TAX RATE INCREASE. AND ON AUGUST 25TH, WE ALSO HELD A PUBLIC HEARING ON THE ANNUAL OPERATING BUDGET. AND THEN TODAY IS OUR SECOND PUBLIC HEARING ON THE ANNUAL OPERATING BUDGET. THANK YOU. CASEY. YEAH, MINE'S MORE JUST A COMMENT. JUST, YOU KNOW, AS SHE'S ALREADY MENTIONED SEVERAL TIMES, I JUST WANT TO RECOGNIZE, RECOGNIZE THE AMOUNT OF WORK THAT'S GONE ON BEHIND THE SCENES. STAFF HAS BEEN WORKING ON THIS BUDGET REALLY SINCE APRIL, REVIEWING SERVICE LEVELS NEEDED IN EACH OF THEIR DEPARTMENTS. OBVIOUSLY, COUNCIL BECAME MORE DIRECTLY INVOLVED IN THAT JULY TIME FRAME. WE'VE HAD SEVERAL WORKSHOPS. WE'VE HAD THE OPPORTUNITY TO GO THROUGH ALMOST LINE BY LINE, THROUGH THE BUDGETS, ASKING QUESTIONS, PUTTING THEM ON THE SPOT TO A CERTAIN EXTENT. AND FOR ME, GOING THROUGH THIS PROCESS FOR THE FIRST TIME, I'LL JUST SAY IT'S BEEN EXTREMELY VALUABLE LESSON.
THERE'S A TREMENDOUS AMOUNT OF WORK THAT HAPPENS BEHIND THE SCENES TO MAINTAIN THE APPROPRIATE LEVELS OF SERVICE, BEING RESPONSIBLE WITH TAXPAYER DOLLARS, AND AT THE SAME TIME PREPARING THE GROWTH THAT IS COMING TO THIS COMMUNITY. SO I WANT TO THANK STAFF THAT'S HERE.
I WANT TO THANK ANNE, AND OBVIOUSLY, I WANT TO THANK OUR CITY MANAGER, CHRIS, FOR LEADING THE EFFORTS FOR THIS BUDGET. OKAY. ANY OTHER COMMENTS OR QUESTIONS? MOTIONS? OH, WE NEED A. ANYBODY CARE TO MAKE A MOTION? I'VE GOT IT WRITTEN OUT THAT YOU NEED TO MAKE A NUMBER ONE. I MOVE TO APPROVE THE BUDGET AS PRESENTED, EXCLUDING $175,000 FOR THE HEIGHTS IN THE GENERAL FUND, FOR A TOTAL OF ALL APPROPRIATED FUNDS FOR $227,322,122. THIS NEEDS TO BE A RECORD VOTE. IS THAT CORRECT? YEAH. SO, RICHARD, DO WE HAVE A SECOND? OH. I'M SORRY. OKAY. MOTION MADE BY PRO TEM, SECONDED BY COUNCILMAN MARINO. NOW, TAMMY, IF YOU'D DO THE ROLL CALL. SORRY. COUNCIL MEMBER REYNA. YES. CHESHIRE. YES. HAMMONDS. YES. KAUFMAN.
YES. WICKLIFFE. YES. WEAVER. YES. SHEFFIELD. YES. THIS ITEM DOESN'T JUST GO INTO THE SECOND MOTION. YES. OKAY. YES. COUNCIL. I MOVE TO APPROVE THE BUDGET FOR ONE FOR THE $175,000 FOR THE HEIGHTS, INCLUDING INCLUDED IN THE GENERAL FUND. SECOND, IS THIS IS AWESOME. COUNCIL MEMBER.
RENO. YES. CHESHIRE. YES. HAMMONDS. WICKLIFFE. NO. WEAVER. NO. SHEFFIELD. YES. AND THE ITEM PASSES 5 TO 2, OH. 4 TO 2. SORRY FOR TWO, I FORGOT JUSTIN STEPPED OUT. LET THE MAYOR COME BACK IN. APOLOGIZE. SO WE'RE GOOD. ON 304 WE'RE GOING TO MOVE TO 305 2026 305 CONSIDER
[2026-305 Consider and act upon an ordinance adopting the FY 2026-2027 Annual Operating Budget and Service and Assessment Plan for the City of Midlothian Public Improvement District Number One (MidTowne PID), as established by Ordinance 2008-28, as authorized by Chapter 372 of the Texas Local Government Code; including a severability clause and establishing an effective date. (Case No. M13-2010-63). ]
AND ACT UPON AN ORDINANCE ADOPTING FISCAL YEAR 2627 ANNUAL OPERATING BUDGET AND SERVICE ASSESSMENT PLAN. THE CITY OF MIDLOTHIAN PUBLIC IMPROVEMENT DISTRICT NUMBER ONE MIDTOWN PIT AS ESTABLISHED BY ORDINANCE 2008 28 AND AUTHORIZED BY CHAPTER 372 OF THE TEXAS LOCAL GOVERNMENT CODE, INCLUDING SEVERABILITY CLAUSE ESTABLISHING AN EFFECTIVE DATE.AND THANK YOU, MAYOR. SO THE MIDTOWN PIT IS REQUIRED BY LOCAL GOVERNMENT CODE TO BRING
[00:55:03]
THEIR BUDGET AND THEIR SERVICE AND ASSESSMENT PLAN FORWARD ANNUALLY. THIS IS WE HAD A PUBLIC HEARING ON THIS ON AUGUST 25TH. THIS IS NOW BRINGING THAT BUDGET AND SERVICE ASSESSMENT PLAN BACK TO THE COUNCIL FOR APPROVAL. THE PROPOSED BUDGET HAS A TOTAL OPERATING COST OF 143,400 FOR THE NEXT FISCAL YEAR 2627. THE PROPERTY ASSESSMENT IS LEVIED ANNUALLY ON THREE CLASSIFICATIONS OF PROPERTY THAT WERE ORIGINALLY SET FORTH IN AN ORDINANCE. 2000 AND 8-28. THE ASSESSMENTS ARE BASED ON THE VALUE OF THE LOT AND THE IMPROVEMENTS, AS DETERMINED BY ELLIS COUNTY APPRAISAL DISTRICT. THE THREE CATEGORIES OF ASSESSMENT ARE ZERO FOR UNPLATTED. PROPERLY. PROPERTY $0.12 PER 100 OF APPRAISED VALUE FOR RESIDENTIAL LOTS OF RECORD AND $0.07 PER $100 OF APPRAISED VALUE FOR NONRESIDENTIAL. LOTS OF RECORD. THE PROJECTED ASSESSED ASSESSMENT REVENUES ARE APPROXIMATELY $137,987, PLUS PROJECTED INTEREST OF 4000, FOR A TOTAL OF $141,987. THIS WOULD RESULT IN A PROPOSED OR PROJECTED USE OF FUND BALANCE OF $1,413, SO THIS IS ALSO I'M RECOMMENDING THAT THIS BE APPROVED FOR BOTH THE ASSESSMENT AND ASSESSMENT PLAN AND THE BUDGET. THANK YOU. AND TAMMY. ANYBODY SIGN UP TO SPEAK. OKAY. COUNCIL QUESTIONS ON THIS CASE. STAFF MOTIONS ON THIS CASE. MOVE TO APPROVE. SECOND. MOTION MADE TO APPROVE BY MAYOR PRO TEM WICKLIFFE. SECONDED BY COUNCILMAN WEAVER. PLEASE VOTE. ITEM PASSES 7 TO 0. THANK YOU.[2026-306 Consider and act upon a nomination for an appointment to Midlothian Community Development. ]
AN ITEM 2026 306. CONSIDER AN ACT UPON A NOMINATION FOR APPOINTMENT TO MIDLOTHIAN COMMUNITY DEVELOPMENT COUNCIL. THE SUBCOMMITTEE, AS YOU ALL ARE WELL AWARE BY NOW, BECAUSE WE'VE MET QUITE A BIT, IS COUNCILMAN WEAVER, COUNCILMAN SHEFFIELD MYSELF TO MAKE RECOMMENDATIONS REGARDING VARIOUS BOARD APPOINTMENTS. AS YOU KNOW, THERE'S QUITE A BIT OF TURNOVER. PEOPLE CAN'T MEET ATTENDANCE REQUIREMENTS OR JUST CYCLE OUT ON THEIR OWN FRUITION.AND SO WE HAVE A MID YEAR, SO TO SPEAK, APPOINTMENT RECOMMENDED RECOMMENDATION TO MAKE FOR COMMUNITY DEVELOPMENT. WE'RE GOING TO PUT FORTH THE NAME OF JIMMIE LOU MCCLURE TO SERVE ON THAT BOARD. IF ANYBODY HAS ANY QUESTIONS, I WILL DO MY BEST TO ANSWER THOSE. OR COUNCILMAN WEAVER, COUNCILMAN SHEFFIELD CAN STEP UP AND HELP ME. QUESTIONS OR COMMENTS? MOTIONS. I'LL JUST I'LL JUST MAKE A COMMENT ON OR I'VE HAD THE OPPORTUNITY TO SERVE WITH HER ON IN THE PAST AND SHE IS VERY THOROUGH, HAS NO CONCERNS ASKING THOSE TOUGH QUESTIONS.
AND I THINK SHE WILL DO AN AMAZING JOB BACK ON THE GROUP. I'M GLAD TO SEE THAT SHE PUT HER NAME BACK UP THERE. SO I'LL MAKE A MOTION TO APPROVE. SECOND. MOTION MADE BY COUNCILMAN CHESHER. SECONDED BY COUNCILWOMAN HAMMONDS. PLEASE VOTE. ITEM PASSES 7 TO 0. ON TO
[2026-307 Review, discuss and act upon a request to participate in the construction of Don Floyd Drive, between S. 9th Street (FM 663) and S. 14th Street, as part of the construction of the MidTowne development and authorize the City Manager to negotiate and execute a development agreement for said participation and funding. ]
ITEM 2026 307. REVIEW AND DISCUSS AN ACT UPON REQUEST TO PARTICIPATE IN THE CONSTRUCTION OF DON FLOYD DRIVE BETWEEN SOUTH NINTH STREET AND SOUTH 14TH STREET AS PART OF THE CONSTRUCTION OF THE MIDTOWN DEVELOPMENT AND AUTHORIZE THE CITY MANAGER TO NEGOTIATE AND EXECUTE A DEVELOPMENT AGREEMENT FOR SAID PARTICIPATION IN FUNDING. THANK YOU MAYOR. GOOD EVENING. COUNCIL. AS PART OF THE DEVELOPMENT OF MIDTOWN, ONE OF THE REQUIREMENTS WITHIN THAT PD IS FOR THE CONSTRUCTION OF DON FLOYD DRIVE BETWEEN 14TH STREET AND NINTH STREET. AND RIGHT NOW, CURRENTLY, THE DEVELOPERS AT THAT POINT WHERE THEY'RE READY TO CONSTRUCT THEIR PORTION OF DON FLOYD DRIVE, THIS IS A MINOR ARTERIAL, SO IT'S A FOUR LANE DIVIDED ROADWAY FACILITY. AGAIN, IT'S PER THE PER THE PD, THE DEVELOPERS RESPONSIBLE FOR TWO LANES. AND THEN WITHIN THAT PD, IT SAID THE CITY WOULD BUILD THE OTHER TWO LANES WHEN FUNDS BECOME AVAILABLE. SO DEVELOPERS WE QUESTIONED ARE ASKING IF THE CITY WOULD WANT TO PARTICIPATE IN THE CONSTRUCTION OF THE ADDITIONAL TWO LANES AT THIS TIME. SO UNDER THE CONSTRUCTION OF THEIR CURRENT DEVELOPMENT, THIS IS A ROADWAY IMPACT FEE ELIGIBLE FACILITY. SO IT IS IDENTIFIED ON OUR IMPACT FEE CIP AS ELIGIBLE FACILITY. SO AGAIN, THE DEVELOPERS RESPONSIBLE FOR PAYING FOR THE CONSTRUCTION OF TWO LANES THAT WOULD BE A DEVELOPER COST. THE OTHER TWO WOULD BE AT AT THE CITY'S COST UTILIZED IN ROADWAY IMPACT FEES, IF THAT'S THE DIRECTION OF COUNCIL. SO THE TWO OPTIONS THAT ARE PRESENTED THIS EVENING, THE FIRST ONE IS TO DO FOUR LANES AT THE INTERSECTION OF NINTH STREET AND 14TH STREET, WHICH IS SHOWN HERE. AND THAT WOULD BE JUST BASICALLY HAVING THE FOUR LANES AND THEN TRANSITIONING BACK TO TWO LANES, WHICH THE DEVELOPER WOULD BUILD ON THE NORTH SIDE. THE THE ESTIMATED COST ON THAT[01:00:04]
IS A LITTLE OVER ACTUALLY A LITTLE UNDER $208,000. THE OTHER OPTION WOULD BE TO BUILD THE ENTIRETY OF DON FLOYD ON BOTH NORTH AND THE SOUTH LANES. ALL FOUR LANES WILL BE BUILT BETWEEN 14TH AND NINTH STREET, AND THAT ESTIMATED COST IS A LITTLE OVER $800,000. SO AGAIN, THIS WOULD BE IF COUNCIL WAS TO GIVE STAFF DIRECTION, THIS WOULD BE GOING THROUGH AND DRAFTING A DEVELOPMENT AGREEMENT THAT WE'VE USED ON OTHER DEVELOPMENTS IN THE PAST SO THAT WE CAN UTILIZE ROADWAY IMPACT FEES COLLECTED WITHIN SERVICE AREA THREE TO FUND THE ADDITIONAL TWO LANES ON THE SOUTH SIDE. WITH THAT, I'D BE HAPPY TO ANSWER ANY QUESTIONS THAT COUNCIL MAY HAVE. 80 SPEAKERS TONIGHT. MIKE, I JUST HAVE A QUESTION, I GUESS ON THE ALIGNMENT, I GUESS WITH WITH OPTION TWO WOULD THAT IT WOULD OBVIOUSLY COME INTO ALIGNMENT WITH DON FLOYD, BUT DOES IT ALSO ALIGN WITH. WHAT IS THAT? LINA? YES, SIR. THE INTENT IS IT'S A LITTLE SQUEEZED RIGHT THERE. AND SO WE'RE GOING TO REALLY KIND OF PULL. SO THERE REALLY WON'T BE A MEDIAN WHEN WE GET THERE. BUT IT IS TO TRY TO LINE UP THOSE THOSE TWO ROADS AS BEST WE CAN ON BOTH THE EAST AND THE WEST SIDE. THE WALKWAY THAT'S CURRENTLY THERE IS THAT STAYING OR NEW NEW PAVEMENT GOING DOWN. DO A LITTLE BIT OF ADJUSTMENT ON THAT BECAUSE OF THE ELEVATION WITH THE ROAD ITSELF, BUT WE STILL WILL HAVE THAT WALKWAY GOING ALONG THE SOUTH SIDE OF THE ROAD. YES, SIR. OKAY. ANYBODY ELSE QUESTIONS? CLARK.SO JUST TO RECAP, INSIDE THAT IMPACT FEE AREA, THERE'S ROUGHLY $5 MILLION. THAT MONEY CAN ONLY BE USED TO EXPAND OR CAPACITY OF A ROADWAY. YES, SIR. AND TO AND TO GO AHEAD AND JUST DO IT IS ABOUT $800,000. YES. CORRECT. I THINK WE JUST GO AHEAD AND DO THE WHOLE THING.
YEAH. I TEND TO AGREE WITH COUNCILMAN WICKLIFFE ON THAT. JUST BECAUSE IT'S GOING TO BE A CUT THROUGH, ESPECIALLY I'M THINKING, YOU KNOW, THURSDAY NIGHTS, FRIDAY NIGHTS WHEN WE GOT FOOTBALL SEASON GOING ON THAT 14TH STREET AND 27 BYPASS INTERSECTION ALREADY SEES A VERY HIGH VELOCITY TRAFFIC. AS SOON AS TWO LANES GO IN HERE, WE'RE GOING TO LOOK UP AND WISH WE HAD DONE FOUR BECAUSE IT'S JUST GOING TO CREATE ANOTHER CHOKE POINT CONGESTION THERE.
SO I THINK THE RIGHT TIME TO DO IT IS NOW WHEN WE CAN COME IN ON A LARGER PROJECT AND BUILD OUR PORTION OF IT, YOU KNOW, AT PRIVATE SECTOR DOLLARS INSTEAD OF PUBLIC SECTOR DOLLARS, THAT'S THAT'S A GREAT INVESTMENT OF THE IMPACT FEE DOLLARS THAT WE'VE GOT FOR ROADS, NOT TO MENTION THE FUTURE REC CENTER THAT'S GOING IN THAT AREA AS WELL. YEAH, THAT'S I WAS GOING TO ECHO THAT AS WELL. I MEAN, I THINK THAT CONNECTION BETWEEN THAT 663 AND 14TH IS HUGE. YOU KNOW, YOU GOT THE STADIUM, YOU'VE GOT SPORTS COMPLEX, YOU'VE GOT HOSPITAL, YOU'VE GOT POTENTIAL FUTURE, YOU KNOW, SCHOOL DISTRICT PROPERTY RIGHT THERE IN THAT CORRIDOR REC CENTER. TO ME, THAT SEEMS LIKE THE APPROPRIATE TIME TO MAKE THAT INVESTMENT.
OKAY. ANY OTHER QUESTIONS? SO IT SOUNDS TO ME LIKE OPTION TWO IS PREFERRED. SO I'LL TAKE A MOTION ON EITHER OPTION. I'LL MAKE A MOTION TO APPROVE WITH OPTION TWO. SECOND MOTION MADE BY MAYOR PRO TEM. SECONDED BY COUNCIL MEMBER WEAVER TO APPROVE OPTION TWO. PLEASE VOTE.
[2026-308 Consider and act upon authorizing the purchase of a 2026 Silverado Crew Cab from Lake Country Chevrolet, in Jasper, Texas at a purchase price of $53,979.50 plus the necessary outfit charge for a toolbox, city decals, emergency lights, running boards, seat covers, etc. at a cost of approximately $4,500 for a total cost of $58,479.50.]
ITEM PASSES 7 TO 0. THANK YOU. MIKE. ITEM 2026 308. CONSIDER AN ACT AUTHORIZING THE PURCHASE OF A 2026 SILVERADO CREW CAB FROM LAKE COUNTRY CHEVROLET IN JASPER, TEXAS, AT A PURCHASE PRICE OF 53,979 AND $0.50, PLUS THE NECESSARY OUTFIT CHARGE OF TOOLBOX, CITY DECALS, EMERGENCY LIGHTS, RUNNING BOARD SEAT COVERS, ETC. COST OF APPROXIMATELY $4,500 FOR A TOTAL COST OF $58,479.50. WELCOME, ADAM. MAYOR. COUNCIL. GOOD EVENING. YOU KNOW, WE WE START BUDGET AS SOON AS YOU APPROVE THIS WHEN WE START NEXT YEAR'S BUDGET. RIGHT. WE TRY TO FORECAST AS BEST WE CAN AND UNDERSTAND THAT, YOU KNOW, WE TRY TO STICK TO THE BUDGET, TRY TO GET THINGS WORK THROUGH AND MAKE VEHICLES WORK OR EQUIPMENT WORK AS LONG AS THEY CAN. THIS ONE FELL IN BETWEEN. THIS IS AN UNBUDGETED TRUCK IN THE UTILITY FUND. SO IT'S DIFFERENT FROM THE GENERAL FUND, OF COURSE. BUT THIS TRUCK HAD A CATASTROPHIC FAILURE. IT'S A 2018 FORD. THE RECORDS OF MAINTENANCE ARE UP TO DATE. EVERYTHING'S WE DID EVERYTHING BY MANUFACTURER'S RECOMMENDATIONS. WE TOOK IT TO A LOCAL CAR SHOP HERE IN TOWN.ONCE THE VEHICLE STALLED ON THE SIDE OF THE HIGHWAY. TOWED IT INTO THE SHOP, AND THEN THEY FOUND OUT THAT THE PRESSURE WAS ABOUT 2 OR 3 POUNDS IN THE ENGINE. I'M NOT A MECHANIC, SO FOR THAT I APOLOGIZE. BUT AS A CATASTROPHIC FAILURE, NEW ENGINE, SOME OTHER THINGS. AND THE 2018 TRUCK DIDN'T WARRANT A COMPLETE REBUILD BASED ON THE VALUE OF THE TRUCK. SO WE LOOKED AT A COOPERATIVE EFFORT, THE TIPS PROGRAM. THIS BUDGET IS IS SPLIT THE 58,000 BY TWICE.
SO YOU GOT DEPARTMENT 32, WHICH IS WATER DEPARTMENT 33 IS SEWER. AND AGAIN, WE WERE TRYING TO MAKE IT TO TEN YEARS. WE DIDN'T QUITE MAKE IT. THESE ARE HARD. THESE VEHICLES ARE ON THE ROAD.
[01:05:03]
THERE ARE EMPLOYEES OFFICE IN THE FIELD. THEY DO THE BEST THEY CAN. AND WE DO MAKE SURE OUR SUPERVISORS AND MANAGERS THAT WE TRY TO MAINTAIN THE EQUIPMENT AS BEST WE CAN.SOMETIMES IT'S JUST THINGS THAT HAPPEN THAT ARE OUT OF OUR HANDS. AND FOR THAT, I'M COMING TO YOU TONIGHT FOR AN UNBUDGETED ITEM AND. MOVE FORWARD AS NEEDED. THANK YOU.
ADAM. TAMMY, ANY SPEAKERS ON THIS COUNCIL? QUESTIONS OF ADAM REGARDING TRUCK. WHAT? UNLESS I MISSED IT. WHAT TRUCK? ARE YOU REPLACING IT WITH? WHAT'S THE CHEVY SILVERADO 1500? YES, SIR.
THANK YOU. ALL RIGHT. MOTIONS MOVE TO APPROVE. MOTION MADE TO APPROVE BY MAYOR PRO TEM WICKLIFFE. SECONDED BY COUNCILMAN CHESHIRE. PLEASE VOTE. ITEMS APPROVED 7 TO 0.
[2026-309 Consider and act upon an ordinance amending the City of Midlothian’s Fiscal Year 2025-2026 Utility Fund Budget Appropriations in an amount not to exceed $58,479.50 from the Unreserved Fund Balance for the purchase of a 2026 Silverado Crew Cab in accordance with Chapter 102, Local Government Code; appropriating various amounts thereof; repealing conflicting ordinances and resolutions; including a severability clause; and establishing an effective date.]
THANK YOU ALL VERY MUCH. ITEM 2026 309, WHICH IS THE BUDGETARY SIDE OF WHAT WE JUST DISCUSSED. CONSIDER AN ACT UPON AN ORDINANCE AMENDING THE CITY FISCAL YEAR 2526 UTILITY FUND BUDGET APPROPRIATIONS. THE AMOUNT NOT TO EXCEED 58,004 7950 FROM THE UNRESERVED FUND BALANCE FOR THE PURCHASE OF A 26 SILVERADO CREW CAB IN ACCORDANCE WITH CHAPTER 102 LOCAL GOVERNMENT CODE APPROPRIATING VARIOUS AMOUNTS THEREOF, REPEALING CONFLICTING ORDINANCES AND RESOLUTIONS, INCLUDING A SEVERABILITY CLAUSE AND ESTABLISHING AN EFFECTIVE RATE. AND THANK YOU, MAYOR. YES. AS ADAM EXPLAINED, THIS WAS AN UNBUDGETED ITEM, BUT IT WAS NECESSARY TO REPLACE THE TRUCK, SO I'LL BE GLAD TO ANSWER ANY QUESTIONS. AS HE DID MENTION IT IS IN THE UTILITY FUND, SO IT DOES NOT AFFECT ANYONE'S PROPERTY TAXES. SO IF YOU COULD JUST BRIEFLY EXPLAIN WHERE UTILITY FUND MONEY COMES FROM. YES, IT COMES FROM OUR RATEPAYERS FOR OUR WATER AND SEWER UTILITIES. YEAH. TAMMY. ANY SPEAKERS? OKAY. NO PUBLIC SPEAKERS. TAKE A QUESTIONS OF AN. ALL RIGHT. NO QUESTIONS. I'LL TAKE A MOTION TO APPROVE.MOTION TO APPROVE BY MAYOR PRO TEM WICKLIFFE. SECONDED BY COUNCILWOMAN HAMMONDS. PLEASE VOTE. ITEM PASSES 7 TO 0 FOR ITEM 310 AND EXECUTIVE RELEASE. I'M GONNA TURN IT OVER TO MAYOR
[2026-310 Consider and act upon a request from the Midlothian Marshals to expend $75,000 of Municipal Hotel/Motel Tax monies for a six-month awareness, tourism and broadcast viewership campaign for the 2026-2027 season. ]
PRO TEM NOW. OPENING ITEM 2026 310. CONSIDER AN ACT UPON A REQUEST FROM THE MIDLOTHIAN MARSHALS TO EXPEND $75,000 OF THE MUNICIPAL HOTEL MOTEL TAX MONIES FOR A SIX MONTH AWARENESS AND TOURISM AND BROADCAST VIEWERSHIP CAMPAIGN FOR THE 2026 2027 SEASON AND.WILL. THIS ITEM WAS BROUGHT AT OUR LAST REGULAR COUNCIL MEETING AND IT WAS TABLED. SO WE'RE BRINGING IT BACK. JUST A REMINDER, THE TEXAS DEPARTMENT OF ECONOMIC DEVELOPMENT AND TOURISM DIVISION ESTABLISHES SPECIFIC USE CRITERIA AND GUIDELINES THAT MUST BE MET BEFORE THE GOVERNING BODY CAN CONSIDER APPROVING THE USE OF THE FUNDS COLLECTED FROM HOTEL MOTEL TAXES. THE MIDLOTHIAN MARSHAL'S REQUEST DOES MEET THE EXPENDITURE GUIDELINES AS SET BY THAT STATE DEPARTMENT. THIS ITEM IS FOR A $75,000. WE DO HAVE ADEQUATE FUNDS IN THE FUND.
SHOULD YOU CHOOSE TO APPROVE THIS AT SLIGHTLY MORE THAN LISTED HERE BECAUSE THERE'S BEEN SOME INTEREST ADDED. THE CURRENT BALANCE AS OF TODAY IS $681,294.22. AND I DO BELIEVE THAT THERE'S SOMEONE HERE FROM THE MIDLOTHIAN MARSHAL'S TONIGHT. IF YOU HAVE ANY QUESTIONS. IF THERE'S A NASTY. THEY HAVE ASKED FOR MATCHING OF THEIR FUNDS BY THE GROUP. SO WITH THAT I'LL ANSWER ANY QUESTIONS I CAN. OR IF THEIR REP WANTS TO ANSWER QUESTIONS.
TAMMY, DO WE HAVE ANY SPEAKERS SIGNED UP? LISA HEALY. MASSIGLI YOU HAVE THREE MINUTES. AND PLEASE TELL US WHETHER OR NOT YOU LIVE IN THE CITY LIMITS. HI THERE, LISA HEALY. I LIVE WITHIN THE CITY LIMITS AND I'VE PRETTY MUCH BEEN HERE FOR THE ENTIRE BASKETBALL LEAGUE SAGA.
AND I UNDERSTAND THAT THIS IS NOW A SEMIPROFESSIONAL TEAM FOR MIDLOTHIAN. SIX MONTHS OF ADVERTISING AT $75,000. THAT'S A LOT OF MONEY, ESPECIALLY WHEN YOU CAN DO A LOT OF TARGETED PROMOTION. I DON'T THINK THEY NEED $75,000. I ACTUALLY DON'T THINK THEY NEED ANY OF THAT
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MONEY. IT IS SOMEONE'S BUSINESS. THEY IF THEY WANT TO BUILD THEIR BUSINESS, THEY SHOULD INVEST IN THEIR BUSINESS. I, I AM SURE THERE ARE OTHER BUSINESSES THAT COULD USE THAT MONEY MORE THAN THE MARSHALS. THEY'VE GOTTEN MONEY FROM THIS CITY AND THEY DON'T NEED MORE OF IT. BUT THEY GET THEY HAVE A CASH BUSINESS THERE. THE CONCESSION STAND. TAKE SOME OF THAT MONEY AND INVEST IN ADVERTISING. DON'T MAKE THE MONEY THAT'S SITTING IN THAT COULD FIX INFRASTRUCTURE BECAUSE IT CAN FIX INFRASTRUCTURE INSTEAD OF ADVERTISING. AND I REALLY HOPE YOU TAKE THAT INTO ACCOUNT. THEY DIDN'T EVEN IT WAS TABLED LAST TIME BECAUSE THEY DIDN'T EVEN THEY THOUGHT THEY WERE JUST GOING TO GET THE MONEY.THEY DIDN'T EVEN CARE TO BE HERE. SO PLEASE DO NOT VOTE TO USE THE HOT TAX FOR FOR THE MIDLOTHIAN MARSHALS. THANK YOU. ANYBODY ELSE WANT TO SPEAK? THANK YOU, MISS SEALY. YEAH.
YOU COULD GO AHEAD AND SUBMIT YOUR FORM AFTER YOU SPEAK. I'LL GO. WE'LL GO AHEAD AND LET YOU SPEAK. AND IF YOU CAN GIVE TO THE CITY SECRETARY AFTERWARDS, PLEASE INTRODUCE YOURSELF.
WHETHER OR NOT YOU LIVE IN THE CITY LIMITS IN THE THREE MINUTES. PORTIA HOLLOMAN. YES, I'M IN THE CITY LIMITS. WHAT IS THE MIDLOTHIAN MARSHALLS? WHAT IS THAT? DEAD SERIOUS? I HAVE NO IDEA. IT'S A SEMI. SO WE, LIKE, HAVE SEASON TICKETS. YEAH, THERE'S A GYM, THERE'S SEASON TICKETS. I MEAN, HOW DID. YES. THANK YOU. AND YOU'RE PART OF, I BELIEVE THE BASKETBALL LEAGUE IS A NONPROFIT. I'M WRONG. AND THEY THEY IF YOU LOOK IN THE AGENDA BEFORE YOU FLOAT INTO HOME GAMES, YOU. SO THEY PLAYED 12 GAMES. AND THIS $75,000 IS FOR WHAT. YEAH. WELL, I MEAN, SO YOU YOU HAVE YOUR THREE MINUTES. AND SO WE'RE GOING TO GET A PRESENTATION FROM THE APPLICANT RIGHT AFTER YOU FINISH SPEAKING. OKAY. SO IF YOU THIS IS ALL FOREIGN TO ME.
NO. SO I THAT MY CLOCK WENT AWAY. BUT IF YOU WANT TO USE YOUR TIME TO FINISH ADDRESSING THE PERSON COMING UP IS GOING TO TELL US WHAT THIS $75,000 IS FOR. YES, MA'AM. OKAY. OKAY.
THAT'S THAT'S WHAT. AND THEY PLAYED 12 GAMES AND THEY'RE ASKING FOR $75,000, 12 HOMES, $15 A TICKET AVERAGE, 12. EVERYBODY, TIME TO WATCH THIS SPACE. OKAY, SO THE OKAY, I'M THAT OTHER PERSON WHEN THEY COME UP, THAT'S HOPEFULLY THEY'LL ANSWER MY QUESTIONS.
THANK YOU. AND YOU KEEP SAYING THAT I HAVE A PACKET. WHAT PACKET DO I HAVE? YEAH. AND SO.
THE CITY ALSO PACKET. WE ALL HAVE TO WORK TOGETHER AND HAVE THEIR APPLICATION AND HAVE THEIR ARGUMENTS AND EVERYTHING TO DO WITH US. BUT THE CITY COUNCIL COULD USE THIS PACKAGE.
THE LAST TIME. OKAY. YEAH. SO. OKAY. TAMMY, IS THERE ANY OTHER SPEAKERS? WOULD THE APPLICANT LIKE TO COME UP AND GET UP? AND I WAS ONE OF THE PEOPLE WHO WAS ABSENT LAST TIME, SO I APOLOGIZE. I'LL LET COUNCIL ANSWER QUESTIONS, BUT I DO HAVE SOME QUESTIONS FROM WHAT I MISSED. BUT IN THE MEANTIME, THE YOU HAVE A PRESENTATION YOU WANT TO MAKE OR ANYTHING. YEAH, NOT PARTICULARLY A PRESENTATION, BUT JUST TO KIND OF RECAP AND IT MIGHT ANSWER SOME QUESTIONS THAT THE LAST SPEAKER WAS ASKING JUST TO KIND OF GET YOU UP TO SPEED AS WELL. AS I KNOW, WE SUBMITTED A LOT OF INFORMATION. I KNOW WHENEVER WE SUBMITTED THAT PACKET, YOU KNOW, I THINK IT WAS ABOUT 30 PAGES OF INFORMATION. SO I'LL TRY TO KIND OF COMBINE THAT INTO, YOU KNOW, A LITTLE MORE, YOU KNOW, A LITTLE TRY TO GET IT DOWN TO A LITTLE LESS THAN, YOU KNOW, THAT MUCH INFORMATION. FOR THE MOST PART, THE MIDLOTHIAN MARSHALS, FOR THOSE OF YOU THAT ARE NOT AWARE, IT'S A PROFESSIONAL BASKETBALL TEAM THAT WAS STARTED IN 2024 HERE IN MIDLOTHIAN. IT'S OWNED BY MIDLOTHIAN SPORTS ORGANIZATION THAT RUNS SEVERAL OF THE PROGRAMS THROUGHOUT THE COMMUNITY FOR BOTH KIDS AND ADULTS BASKETBALL, VOLLEYBALL,
[01:15:04]
FLAG FOOTBALL. AND SO BACK IN 2024, JUST LOOKING FOR OPPORTUNITIES TO, YOU KNOW, HAVE SOME OTHER COMMUNITY EVENTS AND THINGS THAT WOULD BE FAMILY FRIENDLY FOR THE COMMUNITY TO DO. WE HAD A LOT OF INTEREST AFTER TALKING WITH THE ABA ABOUT BRINGING A TEAM TO MIDLOTHIAN. AND SO AFTER WORKING WITH THEM REALLY DILIGENTLY SEVERAL YEARS AGO, WE WERE ABLE TO BRING THAT TEAM TO FRUITION. IN 2024, WE HAD OUR FIRST FULL SEASON THERE. WE DID NOT DO VERY WELL ON THE COURT. WE ONLY ONE ABOUT 3 OR 4 GAMES. SO THERE WAS SOME LEARNING CURVE FROM A COMPETITIVE SIDE, BUT IT WAS EMBRACED REALLY STRONGLY BY THE COMMUNITY. I'VE GOT SOME OF THE NUMBERS IN THE PACKET, BUT WE AVERAGED 170 SOMETHING TICKETS PER GAME THAT VERY FIRST SEASON, WHICH WAS VERY, VERY HEAVY AMOUNT COMPARED TO OTHER STARTUP TEAMS IN THAT SAME, YOU KNOW, IN THAT SAME REALM WITH THE ABA. AND SO OUR KIND OF OUR OUR GOAL THAT FIRST SEASON WAS REALLY TO JUST HAVE THE SEASON BECAUSE A LOT GOES INTO IT. A LOT OF, YOU KNOW, THINGS BETWEEN STAFFING AND CONTRACTS, FACILITIES, TRAVEL, YOU KNOW, ALL THOSE THINGS THAT GO INTO RUNNING A TEAM. AND SO WE KIND OF PULLED THAT OFF AS FAR AS HAD A SUCCESSFUL SEASON, WE'RE ABLE TO COVER COSTS THROUGH THAT. EVEN THOUGH IT WAS PRETTY SLIM AT THE TIME. AND SO YEAR TWO, WE REALLY WERE LOOKING TO EXPAND THAT, OBVIOUSLY GET MORE COMPETITIVE ON THE COURT. WE DIDN'T WANT TO HAVE ANOTHER SEASON REPRESENTING MIDLOTHIAN, WHERE WE ONLY WON 3 OR 4 GAMES. SO WE GOT, YOU KNOW, WE RESIGNED. SEVERAL PLAYERS, BROUGHT IN SOME NEW PLAYERS, GOT A LOT MORE COMPETITIVE THAT SEASON, AND WE ALSO ESTABLISHED OUR FAN BASE EVEN MORE AND WENT TO THE LOW 200 SECONDS ON OUR AVERAGE ATTENDANCE. AND FOR THOSE OF YOU THAT DON'T KNOW, ALL OF OUR GAMES ARE HOSTED AT MIDLOTHIAN HISTORIC GYMNASIUM AND IT IS A REALLY COOL VENUE, ESPECIALLY WHEN WE PRETTY IT UP FOR THE MARSHALS GAME. WE SPEND SEVERAL HOURS EACH GAME DAY JUST, YOU KNOW, MAKING IT INTO A TRUE PROFESSIONAL FACILITY.WE'VE GOT EVERYTHING FROM HOSTS THAT WILL SEAT YOU. WE'VE GOT FOOD DELIVERY FOLKS THAT WILL BRING YOU YOUR FOOD. WE'VE GOT, YOU KNOW, JUST A LOT OF COOL ASPECTS. WE'VE GOT, YOU KNOW, OBVIOUSLY LIVE GAME MIX, THINGS LIKE THAT. AND SO THAT WAS YEAR TWO, JUST KIND OF RECAPPING YEAR THREE. WE GOT SOME INTEREST BECAUSE OF THE SUCCESS OF THE TEAM AND THE PROGRAM AND WORKING WITH CONSULTING GROUP ELEVATION, WE GOT SOME INTEREST FROM SEVERAL TELEVISION NETWORKS. AND SO AFTER A LOT OF MEETINGS WITH SEVERAL DIFFERENT NETWORKS THAT YOU WOULD DEFINITELY KNOW THE NAMES WE LANDED ON PARTNERING WITH CW 33 FOR THIS SEASON. AND SO REALLY FOR SEASON THREE, NOT ONLY IN SEASON TWO DID WE WIN 11 GAMES. YOU KNOW, COMPETITIVELY, WE INCREASED OUR ATTENDANCE AND IMPACT WITHIN THE COMMUNITY TO PROVIDE THAT FAMILY FRIENDLY ENTERTAINMENT. AND SO THIS YEAR, WITH KIND OF ALONGSIDE THAT TELEVISION BROADCAST CONTRACT, WE WERE LIKE, MAN, WE REALLY WANT TO, YOU KNOW, AFTER TALKING WITH THE CONSULTANTS, THEY'RE LIKE, YOU REALLY NEED TO TAKE THIS ADVERTISING IN THIS MEDIA TO ANOTHER LEVEL.
WELL, YOU KNOW, WITHIN OUR BUDGET THERE IS, YOU KNOW, WE'VE GOT WE DEFINITELY HAVE THE MONEY FOR A LOT OF THAT GRASSROOTS PROMOTION, THINGS LIKE OUR, YOU KNOW, SOCIAL MEDIA ADS THAT ARE REALLY IMPACTFUL. WE DO A LOT OF JUST THE GENERIC THINGS YOU WOULD THINK OF WITHIN OUR COMMUNITY WITHIN MIDLOTHIAN, LIKE PUTTING, YOU KNOW, A THOUSAND POSTERS UP ON EVERY, YOU KNOW, RESTAURANT AND EVERY BUSINESS, YOU KNOW, DOING, YOU KNOW, JUST ALL THAT GRASSROOTS TYPE STUFF. YOU KNOW, WHILE WE WERE LOOKING AT TALKING WITH THEM IS THEY SAID, REALLY, IF YOU WANT TO GET THIS THING PACKED OUT AND REALLY, YOU KNOW, PACKED OUT, ESPECIALLY IN PARTNERSHIP WITH THE BROADCAST WE'RE DOING AND THINGS LIKE THAT, REALLY TAKING IT TO THE NEXT LEVEL. YOU KNOW, THEY STARTED TALKING TO US ABOUT THINGS LIKE BILLBOARDS, SPORTS, RADIO ADS, YOU KNOW, BIGGER SCALE SEO, YOU KNOW, EVEN SOME LOCAL TELEVISION COMMERCIALS WITHIN THAT NETWORK PARTNERSHIP OF CW, WHICH SOME OF THOSE WE HAVE INCLUDED WITHIN OUR CONTRACT WITH THEM. BUT OBVIOUSLY TAKING THAT WHERE IF SOMEBODY WATCHES CW REGULARLY NOW, THEY'RE LOOKING AND SEEING AN AD TO COME TO A MARSHALL'S GAME, YOU KNOW, HERE IN MIDLOTHIAN. AND SO AS WE WERE LOOKING AT IT AND WE, YOU KNOW, WERE, YOU KNOW, LOOKING
[01:20:03]
AT THE DIFFERENT OPTIONS ON HOW TO GO ABOUT THAT AND PARTNER WITH THE CITY, THE HOT FUNDS REALLY SEEMED LIKE AN APPROPRIATE USE AND REALLY SEEMED LIKE KIND OF A HOME RUN PARTNERSHIP WITH THE CITY TO BRING MORE PEOPLE IN. YOU KNOW, JUST TO BE CLEAR, IF, YOU KNOW, THE COUNCIL DOESN'T FEEL THAT THE HOT FUNDS ROUTE IS REALLY THE RIGHT WAY TO GO FOR THE COMMUNITY AT THIS TIME, THE TEAM'S GOING TO CONTINUE. YOU KNOW, WE'RE GOING TO WE'RE GOING TO BROADCAST 12 HOME GAMES ON CW. WE'RE GOING TO PACK THE GYM AS MUCH AS WE CAN.WE'RE GOING TO USE EVERY DOLLAR WE CAN TO STEWARD IT TOWARD BRINGING PEOPLE INTO THE COMMUNITY. AND WE'RE GOING TO, YOU KNOW, KEEP DOING THAT. THIS ASK AND THIS PROPOSAL IS REALLY TO DO SOME THINGS TO BRING PEOPLE INTO THE CITY THROUGH THOSE I CALL THEM MORE MASS MEDIA FUNCTIONS THAT WE JUST, FRANKLY, DO NOT HAVE THE BUDGET FOR AT THIS TIME. AND SO THAT'S, I GUESS IN A NUTSHELL, WHAT WE'RE LOOKING AT. AND, AND I'D BE HAPPY TO ANSWER QUESTIONS AND, YOU KNOW, ALSO BROUGHT WE'VE GOT OUR COACHING STAFF HERE. WE'VE GOT A FEW OF THE PLAYERS. WE'VE GOT OUR GM. SO IF THERE'S ANY QUESTIONS EVEN YOU KNOW ABOUT THE TEAM, YOU KNOW I'VE GOT ALL THEM HERE. SO IF YOU WANT A DIFFERENT PERSPECTIVE FROM ONE OF OUR STAFF OR ONE OF OUR PLAYERS, YOU KNOW, THEY'D BE HAPPY TO SHARE ANYTHING AS WELL. COUNCIL.
ANY QUESTIONS? MR. SHEFFIELD YEAH, I JUST HAVE A FEW QUESTIONS. GOOD TO SEE YOU, MR. BOWMAN. ONE IS THIS BEING FROM THE HOT TAX, WE WE HAVE A BALANCE IN THERE. OF WHAT WHAT WAS THAT BALANCE? SOMEONE ASKED THE CITY CITY STAFF. SHE SAID IT A MINUTE AGO, BUT I CAN'T REMEMBER A LITTLE OVER 681,000, A LITTLE OVER 681. THIS IS FROM THAT HOT TAX. THIS IS FROM PEOPLE THAT HAVE VISITED THE CITY, STAYED IN A HOTEL, PROVIDED I'M ALL FOR PEOPLE COMING TO SEE OUR GREAT CITY THAT DON'T ACTUALLY LIVE HERE. COME AND SEE WHAT WE'VE GOT.
I'M ALL FOR THAT. I DO HAVE A FEW QUESTIONS ABOUT THIS PARTICULAR PROJECT. YOU SAID MY UNDERSTANDING YOU'RE STILL PLAYING GAMES IN THE OLD GYM, RIGHT? YES THAT'S CORRECT. SO I HAVE SOME QUESTIONS ABOUT HOW YOU DEAL WITH PARKING. IF YOU'RE GOING TO TRY TO DOUBLE IN ONE YEAR. THAT'S A GREAT QUESTION. GO AHEAD AND ADDRESS THAT ONE. I'VE GOT A COUPLE OTHER ONES. SO ONE OF THE THINGS WE DO, WE'VE GOT TWO SIDES OF THAT AS FAR AS SOLUTIONS GO. SO WHAT WE REALIZED EARLY ON, EVEN BACK IN 2024, IS WE KNOW PARKING IS A NIGHTMARE. WE RUN OUR OTHER PROGRAMS THERE. SO WE KNOW THERE'S VERY LIMITED LOT THERE THAT, YOU KNOW, WE'RE ABLE TO UTILIZE AT THOSE TIMES. HOWEVER, ON THE OTHER SIDE, THERE'S A VERY LARGE PARKING LOT THAT IN THE EVENINGS AND THE THE WEEKENDS, THERE'S TYPICALLY NO EVENTS GOING ON THAT THE SCHOOL DISTRICT OWNS. SO WHAT WE STARTED DOING RIGHT FROM THE BEGINNING IS WE'VE GOT ONE OF THE, ONE OF THE BIGGEST EMPLOYMENT BASES WE HAVE HERE IS HIRING STUDENT ATHLETES WITHIN THE COMMUNITY. SO MOST OF THE STAFF YOU'LL SEE AT THOSE GAMES, THEY'RE LOCAL STUDENT ATHLETES HERE FROM THE SCHOOLS. AND SO WHAT WE DID IS WE HIRED THEM. WE HAD A TRAINING, WE WENT OUT THERE, WE FIGURED OUT ALL, YOU KNOW, WHERE THE BEST ORDER IN WHICH TO PARK PEOPLE. AND WE ACTUALLY PUT LIVE BODIES OUT THERE. WE PUT INDIVIDUAL STAFF MEMBERS IN. IN THE FIRST SEASON, WE HAD TWO. SECOND SEASON WE WENT TO THREE.
SO AS THAT TRAFFIC INCREASES, YOU KNOW, WE WOULD BE JUST CONTINUING TO BUDGET, WHETHER THAT'S 4 OR 5. WE GOT A VERY SPECIFIC ROUTINE IN WHICH WE PARK FOLKS AND, AND MAKE SURE WE ALSO PUT OUT CONES IN THE NEIGHBORING PROPERTIES. A LOT OF THOSE NEIGHBORING PROPERTY FOLKS THAT LIVE RIGHT AROUND THERE, THEY'LL WALK OVER TO GAMES. SO WE WANT TO DEFINITELY WITH, YOU KNOW, THEM BEING FANS AND SUPPORTIVE. WE DO EVERYTHING WE CAN TO MAKE SURE NOBODY'S PARKING, YOU KNOW, IN THEIR GRASS OR, YOU KNOW, SOMEBODY'S GETTING BLOCKING IN THEIR DRIVEWAY. WE'RE REAL COGNIZANT OF THAT. BUT THERE'S AMPLE PARKING ON THE BACKSIDE OF THAT BUILDING FOR. I MEAN, WE'VE NEVER WE'VE PROBABLY HALFWAY FILLED IT UP. SO EVEN IF WE WERE TO DOUBLE AND, AND FOR ONE PARTICULAR GAME, WE SHOULD HAVE AMPLE PARKING THERE.
NOW YOU DO HAVE TO WALK, BUT WE HAVE A TON OF SIGNAGE. WE HAVE ARROWS THAT SHOW YOU EXACTLY WHERE TO GET TO THE SIDEWALK. WE ALSO HAVE, LIKE I SAID, STAFF THERE. SO THEY'LL TELL THEM, HEY, JUST GO RIGHT AROUND THIS CORNER. WE'VE GOT BANNERS THAT SHOW LIKE GO INTO THIS ENTRANCE, THINGS LIKE THAT. IT'S REALLY QUITE AN OPERATION, YOU KNOW, TO KEEP THAT FROM BEING A PROBLEM. BUT IT WOULD TO ANSWER YOUR QUESTION, IT WOULD JUST BE TO SCALE THAT OUT.
[01:25:01]
THE OTHER THING WE'VE LOOKED AT AS SOME OF OUR DOWNTOWN DEVELOPS IS SOME OF THE COMPANIES THAT ARE GOING TO BE CONTRACTED TO DO THE VALET HAVING SOME VALET OPTIONS FOR THOSE THAT WISH TO UTILIZE THAT, MAYBE NOT WALK AS FAR. THAT MIGHT BE A COMBINATION WE SEE DOWN THE ROAD. SO, SO, BUT YOU, YOU INDICATED IN YOUR APPLICATION THAT YOU AVERAGED ABOUT 200 IN YOUR SECOND SEASON. YOU MENTIONED YOU ABOUT HALF FILLED THAT PARKING THREE QUARTER FIELD, THAT PARKING FOR THE 200 YOU AVERAGED. YEAH, THAT ON A HEIGHT GAME. SO WE HAD ONE GAME WHERE WE, WE HAD UPWARDS OF 300 PROBABLY IN THE LOW THREE HUNDREDS. SO I MEAN, ON KIND OF AT THE HEIGHT, THE FULLEST I CAN REMEMBER IT IS BEING ABOUT HALF FULL OVER THERE. OKAY. SO I THINK I THINK WE'LL BE OKAY. BUT I ALSO HAVE A CONCERN. I MEAN, I ENJOYED GOING TO A COUPLE OF GAMES. ONE OF THEM I WENT TO, THAT WAS ONE OF THEM. THEY WON. I DECIDED TO GO AGAIN AND THEY LOST. I THOUGHT IT MIGHT HAVE BEEN ME, BUT APPARENTLY IT WASN'T. BUT IN YOUR APPLICATION, YOU INDICATED THAT THE GOAL IS THE INTENT IS WITH WITH THE ADDITIONAL PROMOTION BILLBOARDS IN THE AREA, VARIOUS OTHER WAYS THAT YOU COULD PROMOTE WITH 75 OF YOUR OWN, 25,000 OF YOUR OWN. AND MATT, YOU'RE ASKING US TO MATCH AT 75 THAT YOUR GOAL WAS TO TRY TO GET UP TO ABOUT 395 TO 420 ATTENDANCE, KNOWING THAT, JIM, A LITTLE BIT FROM YEARS AND YEARS AGO, WHENEVER THAT THING BEFORE IT EVER GOT RE REFURBISHED AND REDONE, EVEN AFTER ALL OF THAT, IT SEEMS TO ME THE CAPACITY ISN'T THERE IS ABOUT 380. SO I'M NOT SURE THAT THE 395 TO 420 WOULD EVEN BE POSSIBLE AS A GOAL IF IT IF IT'S GETTING PACKED OUT AT 380, IF I UNDERSTAND THE MAXIMUM CAPACITY OF THAT PARTICULAR GYM, AM I WRONG IN THAT OR NOT? NOT ENTIRELY. SO ONE OF THE THINGS WE DO IS WE ACTUALLY DO BASELINE SEATING. SO SO WHILE THAT BLEACHER SEATING MAY HAVE THAT CAPACITY, WHICH WE'VE HAD, WE'VE HAD LIKE WITH THE GAME WITH THAT WAS RIGHT AROUND THE LOW THREE HUNDREDS. I MEAN, THAT'S ONE SIDE PRETTY FULL WITH LIKE A FEW PEOPLE ON THE OTHER SIDE. BUT WE HAVE THAT. I THINK PART OF THE REASON IT DOESN'T FILL UP QUITE AS MUCH IS THAT BASELINE CAPACITY ADDS ABOUT 60 SEATS OR SO ACROSS THE FRONT THERE. AND SO WE ARE LOOKING AT TRYING TO GET IT TO A FUNCTIONAL SELLOUT. AND SO WE DO UNDERSTAND THAT IS KIND OF THE HEIGHT OF THE CAPACITY WHAT WHAT OUR GOAL IS. AND WE UNDERSTAND THAT THAT'S AT THAT POINT, YOU KNOW, WE'VE GOT TO DECIDE DO WE, YOU KNOW, LOOK AT ALTERNATIVE OPTIONS AS FAR AS FACILITIES OR, YOU KNOW, DO WE WANT TO JUST KEEP IT AT A I MEAN, OUR GOAL REALLY, WE WE LOVE THE IDEA OF HAVING MULTIPLE SELLOUT GAMES, YOU KNOW, AND HAVING REACHING THAT CAPACITY. AND I MEAN, I THINK IT'D BE A GOOD PROBLEM FOR US TO HAVE. AND FROM THERE KIND OF FIGURE OUT WHAT'S NEXT. RIGHT. WELL, AND THOSE ARE JUST MORE OPERATIONAL KINDS OF QUESTIONS THAT I HAD THAT REALLY GO INTO THE HEART OF IT WITH YOU, AS HAS ALREADY BEEN SPOKEN LAST TIME WHEN WE DEALT WITH THIS, AND YOU WEREN'T ABLE TO BE HERE BECAUSE YOU WERE ALREADY COMMITTED TO SOME OF THE OTHER ACTIVITIES THAT YOU ALREADY HAD, BUT HAD TO DO MORE WITH IS, IS THAT OF AN APPROPRIATE OR RIGHT THING FOR US TO BE, YOU KNOW, PUTTING MONEY INTO NOW, I KNOW WE'VE DONE THAT WITH SOME OTHER ENTITIES THAT WERE MORE NONPROFIT RATHER THAN FOR PROFIT, OF TRYING TO ENCOURAGE PEOPLE TO COME VISIT US IN, IN MIDLOTHIAN. AND, AND THOSE ARE JUST SOME QUESTIONS THAT I THINK CITIZENS, YOU KNOW, HAVE HAVE A NEED AND A RIGHT TO, TO BE QUESTIONING OF WHETHER OR NOT THIS IS GOING TO BE BRINGING PEOPLE TO SEE OUR CITY FOR A PROFITEER PROFITEERING, OR IS IT SOMETHING THAT'S COMING, VISITING THE CITY THAT WE'VE PROVIDED IN PAST FOR NONPROFITS? I DON'T HAVE AN ANSWER TO THAT RIGHT NOW. I WANT TO HEAR THE DISCUSSION, BUT BUT I THINK THAT IS A LEGITIMATE CONCERN. THAT IS THAT IS ON THE TABLE. I SEE SOME LIGHTS DOWN HERE. CASEY, DO YOU WANT TO GO? YEAH. A HANDFUL OF QUESTIONS HERE. I'LL KIND OF GO BACK MORE TO THE THE HOT MONEY AND THE INTENT OF THOSE FUNDS. DO YOU HAVE A BASELINE REALLY FROM THE PREVIOUS TWO SEASONS SHOWING HOW MANY ATTENDEES CAME FROM OUTSIDE OF TOWN? USE HOTEL ROOMS BROUGHT VISITORS, VISITORS AND FANS WITH THEM? WE DO NOT. SO MOST OF OUR PROMOTION. WHENEVER WE DO TARGETED PROMOTION AND. AND AD SPEND IS WHAT WE CALL IT.[01:30:02]
WITHIN THE LAST TWO YEARS, IT WAS SPECIFICALLY TARGETING OUR COMMUNITY. SO WE NEVER REALLY, UNTIL THIS BROADCAST AND THIS PROPOSAL TO, TO DO MORE OF THIS MASS MEDIA, WE HAVEN'T REALLY MADE A CONCERTED EFFORT AS FAR AS BRINGING PEOPLE FROM OUTSIDE THE COMMUNITY. NOW, PEOPLE FROM OUTSIDE THE COMMUNITY HAVE COME HERE. OBVIOUSLY, WE'RE WE'VE GOT TEAMS FROM OTHER STATES, YOU KNOW, ALL OVER THE COUNTRY COMING TO MIDLOTHIAN TO PLAY. SO CLEARLY THOSE TEAMS ARE STAYING HERE, YOU KNOW, NOT EVERY TIME, BUT THERE'S A LOT OF TIMES THEY'RE STAYING HERE AT THE HOTELS. WE'RE HELPING COORDINATE THAT. SOMETIMES PART OF THE CONTRACT IS TO FUND IT.SO I CAN TELL YOU FROM WITH CERTAINTY THAT WE'VE BOUGHT HOTEL ROOMS EVERY SEASON FOR TEAMS. NOW AS FAR AS WHAT AND LOOKING AT YOUR APPLICATION, IT LOOKS LIKE YOU'RE YOU'VE GOT AT LEAST THREE THAT YOU'RE ANTICIPATING THAT YOU'RE GOING TO BE SPENDING FUNDS FOR TEAMS, CORRECT? CORRECT. THREE, THREE GAMES. BECAUSE THE WAY WE DO IT IN THIS IN THIS WORLD, YOU KNOW, BECAUSE THIS IS PROFESSIONAL BASKETBALL, BUT YOU KNOW, THIS ISN'T THE NBA. SO THEY'RE NOT FLYING PRIVATE INTO, YOU KNOW, THE MIDLOTHIAN AIRPORT AND YOU KNOW, GETTING BUSED TO THE RITZ CARLTON OR SOMETHING. YOU KNOW, IT'S VERY MUCH, YOU KNOW, THEY'RE TRAVELING BY VANS OR BY BUS, YOU KNOW, SMALLER, YOU KNOW, BUSSES, THINGS LIKE THAT. YOU KNOW, WE WORK WITH EACH ONE DEPENDING ON THEIR A LOT OF IT DEPENDS ON THEIR SCHEDULE TOO. SO FOR EXAMPLE, IF THEY'RE PLAYING IN AUSTIN THE NEXT DAY, THEY MAY WANT TO JUST DRIVE OUT AND HEAD TO AUSTIN, MAYBE STAY THERE, YOU KNOW, IF THEY'RE HEADING TO, YOU KNOW, IF THEY GOT A LONGER DRIVE, MAYBE THEY'RE GOING TO NORTH TULSA, THEN THEY MAY SAY, HEY, CAN YOU GUYS WORK WITH US ON THIS WHEN WE SCHEDULE THE GAME OR LEADING UP TO THE GAME, YOU KNOW, TO GET SOME HOTEL ROOMS AND THAT'S ALL NEGOTIATED REALLY BETWEEN THE TEAMS, YOU KNOW, AND, AND WHAT, BUT EVERYBODY'S PRETTY COOPERATIVE IN THAT, YOU KNOW, IF WE HAVE THE BUDGET TO PROVIDE ROOMS FOR SOMEBODY COMING IN LIKE WE'RE KNOWN FOR, YOU KNOW, YOU COULD ASK TEAMS THAT COME IN AND SOME OF YOU, I KNOW THEY'VE BEEN TO GAMES, HAVE PROBABLY HEARD FROM OTHER TEAM OWNERS THAT COME IN. I MEAN, MIDLOTHIAN IS KNOWN AS LIKE THE PLACE YOU WANT TO GET BOOKED IN THE A, B, A BECAUSE THE HOSTING AND YOU KNOW, OBVIOUSLY I'M PRETTY BIASED, BUT THE HOSTING IS PHENOMENAL.
LIKE THEY WALK IN THE BUILDING, WE'VE GOT A ROOM SET UP, WE'VE GOT WHATEVER SNACKS THEY REQUESTED SITTING THERE. WE'VE GOT, YOU KNOW, ALL THESE, YOU KNOW, ALL THESE THINGS, YOU KNOW, WE KIND OF BEND OVER BACKWARDS TO TAKE CARE OF THEM WHETHER WE WIN OR LOSE THE GAME.
YOU KNOW, WE GOT POST GAME MEALS THAT WE'RE WORKING WITH LOCAL RESTAURANTS ON, ALL THAT KIND OF THING. BUT IT GOES RIGHT BACK TO FULL CIRCLE TO THE HOTELS WHERE IT'S LIKE, HEY, IF THEY NEED HOTELS, WE'RE GOING TO WORK WITH THEM AS WE HAVE CAPACITY AND SUCCESS TO DO SO. SURE. WELL, A FEW MORE QUESTIONS. I APPRECIATE THE TRANSPARENCY. IT SOUNDS LIKE THIS IS A NEW EFFORT TO ATTRACT OUTSIDE OF MIDLOTHIAN. SO GOING FORWARD, IS THERE A WAY YOU ANTICIPATE TRACKING INCREASING VISITATION TO HOTELS? SO WE DON'T HAVE ONE AT THE MOMENT, BUT IF THIS BODY IS LOOKING FOR THOSE PARTICULARS, THAT'S PRETTY SIMPLE TO IMPLEMENT.
WE'VE ALREADY WE'VE HAD CONVERSATIONS IN THE PAST, NOT PARTICULAR TO THE WHOLE SEASON, BUT LIKE ONE EVENT LAST YEAR, WE, WE DID A SHOWCASE WHERE WE BROUGHT IN TEAMS FROM NEBRASKA AND MISSOURI AND SEVERAL STATES. AND SO WE HAD LIKE A, YOU KNOW, A PARTICULAR CODE THEY WOULD UTILIZE AT THE HOTEL THAT GOT THEM, YOU KNOW, A LITTLE BIT OFF THE RATE, BUT IT ALSO REALLY TAGS WHO'S CONNECTED TO THAT EVENT. SO WE'VE DONE THAT ON A, ON A SINGLE EVENT PERSPECTIVE. WE JUST HAVEN'T DONE IT ON A FULL SEASON. BUT I'M SURE TO IMPLEMENT THAT FOR A FULL SEASON. IT WOULDN'T BE REAL TECHNICAL. KC I WAS GOING TO LET YOU KNOW BECAUSE IT FELT LIKE A GOOD TIME TO, TO, TO ADD SOME INFORMATION. ON FRIDAY, I MET WITH STAFF AND ASKED THEM IF THEY COULD USE OUR PLACER AI SOFTWARE TO TRACK. OKAY, I THINK IT'S CALLED PLACER AI SOFTWARE. IT IS. YES, THEY DID DO THE RESEARCH, BUT BECAUSE THAT IS A SCHOOL SITE, PLACER AI WOULD NOT RELEASE THE DATA. CORRECT. I BELIEVE THEY'RE TRYING TO WE'RE APPEALING THAT AND SEEING IF WE CAN GET INFORMATION. AND THAT JUST BASICALLY TELLS YOU HOW MANY PEOPLE ARE THERE, WHERE THEY'VE COME FROM AND WHERE THEY GO TO. OKAY, WELL, THAT'S WITHIN A GENERAL. YEAH. KEEP ME UP TO DATE ON THAT IF THAT'S ABLE TO COME TO FRUITION. I MEAN, OBVIOUSLY I'M A DATA PERSON, SO I WOULD LIKE TO SEE THAT IF, YOU KNOW, IF WE DO MAKE THE INVESTMENT ON JUST TO SEE WHAT IT'S DOING KIND OF LONG TERM. AND THEN ALSO, AS I RECOGNIZE, READ THIS APPLICATION, I MEAN, YOU'RE TARGETING NEARBY COMMUNITIES OUTSIDE OF MIDLOTHIAN, RIGHT? YOU'RE LOOKING AT MANSFIELD, THE SOUTHWEST REGION. YOU KNOW, THEY'RE PROBABLY NOT NECESSARILY GOING TO A HOTEL. SO I GUESS THE SAME THING THERE.
HOW ARE WE, HOW DO YOU HOPEFULLY ANTICIPATE MEASURING WHETHER OR NOT THEY'RE, YOU KNOW, SPENDING MONEY AT OUR SEVERAL OUR BUSINESSES DOWNTOWN EATING OR WHATEVER THAT MIGHT LOOK LIKE IT'S GENERATING MORE OF THE SALES TAX REVENUE. YEAH, I DON'T I DON'T KNOW THE ANSWER TO THAT. I THINK, I MEAN, YOU KNOW, ALL DAY LONG WE COULD, YOU KNOW, BECAUSE I KNOW SOME
[01:35:04]
OF THESE UNKNOWN FACTORS, YOU KNOW, OBVIOUSLY PLAY INTO THIS REQUEST AND EVERYTHING, YOU KNOW, WE COULD COME UP WITH SOME KIND OF ALGORITHM TO BE LIKE, WE THINK WE'RE GOING TO HAVE THIS DOLLAR AND THIS HEAD, YOU KNOW, PER $1 FOR HEADS AND THAT KIND OF THING. BUT FRANKLY, LIKE, WE DON'T, WE DON'T WANT TO GIVE YOU INFORMATION THAT WE'RE NOT A REAL CONFIDENT THAT, HEY, THIS IS SURE ENOUGH HOW IT'S GOING TO BE. I CAN TELL YOU, WE, WE HAD A CONCERTED EFFORT THIS SEASON WORKING WITH LOCAL RESTAURANTS BECAUSE WE GOT A LOT OF RESTAURANT PARTNERS THAT WE WORK WITH, NOT ONLY TO FEED THE TEAMS, BUT ALSO TO DO EVENTS AT AND, YOU KNOW, EVEN LIKE POST GAME EVENTS, WE'LL SEND LIKE AN AWAY TEAM TO A PARTICULAR RESTAURANT, YOU KNOW, SO THEY CAN KIND OF GET THAT FEEL FOR LIKE MIDLOTHIAN. AND SO WHEN WE'VE DONE THAT KIND OF STUFF. YOU KNOW, WE, WE CAN TELL YOU WITH CERTAINTY THAT THAT'S HAPPENING AT WHAT SCALE? THERE'S NOT A REAL STRONG CLARITY, HOWEVER, FOR THIS SEASON, WE ACTUALLY DECIDED AFTER LOOKING AT EVERYTHING HISTORICALLY, WE'VE ALWAYS DONE 630 TIP OFFS JUST BECAUSE IT FELT, YOU KNOW, WE'RE WE'RE ALL NEW TO THIS. SO WE'RE JUST LIKE, HEY, 630 SOUNDS PRETTY GOOD. WE TRIED SOME 7:00 TIP OFFS EARLY ON. IT WAS A LITTLE LATE. WE TRIED 630.IT'S A LITTLE EASIER FOR KIDS TO COME OUT THIS SEASON. WE ACTUALLY MADE THE CHOICE FOR THE WHOLE SEASON TO GO TO A 6 P.M. TIP OFF. AND THE IDEA BEHIND THAT PRIMARILY WAS WE WERE SEEING TOWARD THE END OF THE GAME, A LOT OF PEOPLE LEAVE THAT HAD SUB FIVE YEAR OLD KIDS BECAUSE IT STARTS GETTING EIGHT, EIGHT, 15, EIGHT, 30. BUT ALONGSIDE THAT, THE OTHER THING THAT IS OUR HOPE IS WE'RE GOING TO WORK WITH RESTAURANTS TO REALLY PUSH PEOPLE. OBVIOUSLY, THEY'RE GOING TO EAT NACHOS AT THE GAME OR THEY'RE GOING TO EAT CANDY. YOU KNOW, THEY'RE GOING TO, YOU KNOW, WE'VE GOT, YOU KNOW, SANDWICHES SOME, YOU KNOW, WE GOT SOME REAL BASIC CONCESSION FOOD. BUT WHAT WE'RE HOPING WILL HAPPEN IS PEOPLE WILL COME TO THE GAME AT SIX, YOU KNOW, EVEN IF THEY STAY FOR THE POST-GAME PRESS CONFERENCE WITH CW, THEY'RE PROBABLY OUT OF THERE BY 815. AND SO THEY'RE LOOKING AT, HEY, LET'S GO GET A LATE DINNER. LET'S GO OUT TO UNION 28 TO A CONCERT OR LET'S, YOU KNOW, LET'S, LET'S GO DO SOMETHING WHERE IT KIND OF MAKES IT EARLY ENOUGH THAT YOU CAN STILL HAVE SOME OF THAT RESTAURANT TRAFFIC AND NIGHTLIFE AFTER. AND I THINK THAT CAN BE A BIG BENEFIT, EVEN JUST SHIFTING THAT TIME. AND SO THAT'S KIND OF THE GOAL BEHIND THAT. OBVIOUSLY, YOU'RE TRYING TO SCALE THIS TO ANOTHER LEVEL WITH THIS ASK, RIGHT? AND SO, YOU KNOW, APPRECIATE THE EFFORT TO KIND OF GET IT, YOU KNOW, KIND OF BIGGER TO A CERTAIN EXTENT, YOU KNOW, DEFINITELY WOULD APPRECIATE, YOU KNOW, ANY EFFORTS YOU COULD DO TO REALLY KIND OF HELP BRING THAT DATA INTO THE ASK. TO A CERTAIN EXTENT, I THINK THAT'S SOMETHING THAT I WANT TO I'M GOING TO WANT TO SEE KIND OF GOING FORWARD. MY LAST STATEMENT THAT I'LL BE DONE, BECAUSE I KNOW I'VE TAKEN SOME TIME HERE. WOULD YOU CONSIDER A SMALLER ASK FOR THIS FIRST YEAR, SOMETHING THAT WOULD AT LEAST ALLOW US TO KIND OF MEASURE THE RESULTS AND ESTABLISH A TRACK RECORD? YEAH, IT'S A GREAT QUESTION. SO AS FAR AS WHERE THE 75,000 NUMBER CAME FROM, AND I WISH HE COULD HAVE BEEN HERE, BUT HE HAD ANOTHER OBLIGATION. BUT TORIN THOMPSON, SOME OF YOU MAY HAVE MET HIM IN THE PAST THAT HE RUNS ELEVATION CONSULTING. THEY DO ALL THIS MEDIA AND TV STUFF. HE WHENEVER I MET WITH HIM, I SAID, LOOK WHAT YOU KNOW, HERE'S OUR CAPACITY TO WHAT COUNCILMAN SHEFFIELD WAS TALKING ABOUT. I SAID, HERE'S KIND OF OUR CAP. WHAT IS THE NUMBER WHERE WE CAN BASICALLY GO, AS YOU KNOW, GO AS HEAVY AS WE CAN ON THE MARKETING SIDE, BUT WITHOUT BEING OVERKILL TO WHERE WE'RE OVER CAPACITY SIGNIFICANTLY, YOU KNOW, AND IT DOESN'T WORK.
AND SO THE CONSULTANTS, THEY LOOKED AT ALL KINDS OF FACTORS. I'M NOT AN EXPERT ON THAT PIECE, BUT I KNOW A LOT OF IT'S IN THAT PROPOSAL. AND THEY CAME UP WITH THEY SAID, IF YOU WANT TO SELL OUT ALL THESE GAMES, HERE'S ALL THE THINGS WE NEED TO DO AND WE NEED TO PUT, YOU KNOW, UP TO 75,000 ON THESE, YOU KNOW, I CALL THEM GRASSROOTS MARKETING. AND WE NEED TO HAVE ABOUT 75000 ON THIS MASS MEDIA MARKETING AND THAT. AND THAT'S GOING TO BE A BENEFIT, OBVIOUSLY, NOT ONLY TO FILL THE BUILDING, BUT OBVIOUSLY ALSO TO GET, YOU KNOW, GET A LOT OF EYEBALLS ON THE TEAM. SO HOPEFULLY EVENTUALLY THEY COME TO A GAME. EVEN FROM A BROADCAST PERSPECTIVE, EVEN THOUGH THAT'S NOT THE, YOU KNOW, THE, THE PIECE, THAT'S THE HIGHLIGHT. THAT IS A FACTOR THAT AS PEOPLE ARE TURNING ON THE TV FOR ACC FOOTBALL AND WE'RE BUTTED UP TO THAT AND THE MARSHALLS ARE PLAYING A GAME, THEY'RE GOING TO BE LIKE, OH, WHAT'S MIDLOTHIAN'S GOT THIS TEAM. YOU KNOW, TO THE QUESTION EARLIER, WHAT'S THE MARSHALL'S? YOU KNOW, LIKE, WHAT IS THIS LIKE, I NEED TO GO CHECK THIS OUT. AND SO IT'S KIND OF A APPROACH WHERE IT'S LIKE ALL THESE ASPECTS ARE ULTIMATELY COMING TOGETHER, LIKE PUZZLE PIECES TO REALLY PUT TOGETHER KIND OF THE MAXIMUM RESULT WE CAN GET. SO TO ANSWER YOUR QUESTION, THAT'S WHERE THE NUMBER CAME FROM. TO ANSWER YOUR QUESTION, WE CAN, YOU KNOW,
[01:40:04]
IF WE, IF, IF THE FUNDS WEREN'T, YOU KNOW, A PARTNERSHIP, THE CITY WAS DOING IT ALL KIND OF THE OTHER EXTREME. WE'RE STILL DOING EVERYTHING WE CAN DO. YOU KNOW, OBVIOUSLY WE WOULDN'T WITHOUT PARTNERSHIP, IT'D BE HARD TO BUDGET THAT HIGH. BUT BUT WE'D STILL BE SPENDING 20, 30, $40,000 AND DOING EVERYTHING WE CAN WITHIN THE BUDGET TO BRING PEOPLE IN ANY AMOUNT IS GOING TO OBVIOUSLY BE UTILIZED WITH THIS COMPANY. BUT WHEN IT REDUCES TOO MUCH, YOU KNOW, YOU GOT TO THINK WE'RE WE'RE RUNNING A SIX MONTH CAMPAIGN. THIS IS NOT THIS IS NOT A ONE EVENT. LIKE IF THIS WAS A REQUEST WAS FOR OPENING WEEKEND. TOTALLY. I MEAN, YOU COULD MAKE ANY NUMBER REALLY EFFECTIVE AT SOME LEVEL. BUT WHEN YOU TALK ABOUT PROMOTING 12 DIFFERENT EVENTS, YOU KNOW, IF WE REDUCE THIS HEAVILY, WE DEFINITELY ARE OPEN TO ANYTHING YOU YOU ALL WANT TO DO. BUT JUST KNOW THAT IMPACT GETS PRETTY WATERED DOWN IN A SIX MONTH CAMPAIGN. AND SO HOW WATERED DOWN THAT GETS. I MEAN, YOU KNOW, NOBODY, NOBODY, ANYBODY THAT COULD TELL YOU THEY KNOW FOR SURE. THEY DON'T KNOW FOR SURE. BUT JUST KNOW THAT THAT BUYING POWER, YOU KNOW, AS IT GOES DOWN, IT, IT REDUCES THE IMPACT WE'RE GOING TO HAVE. SO THE ANSWER IS, I GUESS YES. BUT, YOU KNOW, I WANTED TO MAKE SOME EXPLANATION ON IT. SO ANNA, GO AHEAD. I, I THINK THESE MAINLY ARE GOING TO BE FOR AN AROUND OUR HOT TAX PROCESS. GOING BACK TO WHAT CASEY WAS JUST ASKING, I, I HAVE FOR A WHILE, WE HAVEN'T HAD A LOT OF REQUESTS FOR HOT TAX. I THINK I KNOW THE CHAMBER YOU. HOW MUCH HAVE WE GIVEN ANNUALLY? LIKE WHAT OF OUR GIFT SIZES BEEN FOR OUR HOT TAX? YEAH. I WOULD SAY GENERALLY THEY ASK FOR AROUND 25,000 OR LESS. AND THEN OTHER THAN THAT. DO WE GIVE OUT OF THIS FUND? NOT REALLY. I MEAN THAT UNLESS SOMEBODY. DO YOU REMEMBER ANY SPECIFIC ONES, CHRIS, OTHER THAN THAT, NO. KEEP IN MIND THAT FOR THE LONGEST TIME WE DID HAVE THE REBATE ON THE HOTEL. SO WE'RE JUST STARTING TO SEE THIS FUND REALLY START TO GENERATE MORE ACTIVITY OR HIGHER DOLLAR AMOUNTS BECAUSE THE REBATE WENT AWAY. OKAY. YEAH. SO REALLY WITHIN THE LAST COUPLE OF YEAR OR TWO. YEAH. I MEAN, THE CHAMBER'S ASKED EACH YEAR FOR 10 TO 20. YEAH. THEY GET ABOUT TEN OR SO FOR I THINK HERITAGE DAYS. THEY USUALLY ADVERTISE THEY MAY HAVE ANOTHER EVENT FEST. SO BUT IT'S USUALLY A AGAIN A ONE TIME EVENT LIKE HERITAGE DAYS IS ABOUT JUST SAY ABOUT $10,000. AND THEN THE ONLY OTHER THING THAT I KNOW THAT WE'VE EVEN DISCUSSED, WHICH THIS IS NOT A DONE DEAL, IS CVB CONVERSATIONS WITH THE VISITOR BUREAU. BUT OTHER THAN THAT, IT'S CVB AND THE MUSEUM ARE THE TWO THAT ARE APPROVED IN THE BUDGET FOR THIS UPCOMING YEAR. RIGHT. OKAY. SO I WAS GOING TO ACTUALLY PIGGYBACK OFF OF WHAT CASEY WAS SAYING, BECAUSE KNOWING THAT THERE'S MORE FUNDS COMING INTO THIS FUND, AND I THINK REQUESTS ARE GOING TO BE COMING MORE, I WOULD LIKE US TO SHORE UP THE PROCESS, THE APPLICATION PROCESS, WHAT THAT LOOKS LIKE, AND EVEN THE REPORTING BACK PROCESS. SO SOME OF THE STUFF YOU WERE ASKING ABOUT, IF YOU'RE DOING ACTUAL, SAY IT'S JUST SOCIAL MEDIA, I WOULD LOVE TO SEE IF THIS IS SOMETHING WE FUND. I WOULD LOVE TO SEE THE ALL THE DATA AT THE END OF IT, WHICH CAN EASILY BE SPIT OUT, LIKE HOW MANY PEOPLE OUTSIDE THE CITY SAW THAT THE IMPRESSIONS, ALL THAT KIND OF STUFF. SO IF IT'S SOMETHING WE FUND, I'D LOVE FOR YOU TO BE OUR GUINEA PIG, AT LEAST TO GET REPORTING OUT OF YOU AT THE END OF IT. BUT AN HOW DO WE RIGHT NOW? WHAT IS THE PROCESS FOR VERIFYING FUNDS OF WHERE IT'S GOING? LIKE, ARE YOU REQUIRING THEM TO SUBMIT RECEIPTS? IT'S REIMBURSEMENT. WHAT'S THE PROCESS FOR THAT? YES. WHAT WE DISCUSSED LAST TIME BRIEFLY IS WE DO HAVE A POLICY AND FINANCE. ALL THE RECEIPTS ARE REQUIRED TO BE SUBMITTED TO FINANCE WITHIN 60 DAYS, EITHER AFTER THE EVENT OR AFTER THE FUNDS HAVE BEEN EXPENDED. AND SO EACH APPLICANT IS GIVEN THAT DIRECTION WHEN THEY YOU KNOW THAT OBVIOUSLY, I'VE TALKED THROUGH IT WITH ALLEN, BUT YOU KNOW, THE CHAMBER, FOR EXAMPLE, THEY'RE AWARE OF THAT. AND SO THEY SUBMIT THEIR RECEIPTS AND WE GO THROUGH AND. A LOT OF THEM, A LOT OF PEOPLE. AND I THINK THE CHAMBER PRETTY MUCH SUBMITS THEM ALL AT ONCE. BUT IN THIS CASE, BECAUSE IT WOULD BE A SIX MONTH CAMPAIGN, I WOULD PROBABLY EXPECT THEM TO[01:45:02]
SUBMIT RECEIPTS AS THEY GO ALONG. AND WE WOULD JUST KEEP CHECK OF THAT BALANCE UNTIL THAT AMOUNT HAS BEEN. SO IT'S REIMBURSEMENT. THEY HAVE TO SPEND THE MONEY ON WHAT THEY'RE SAYING THEY'RE SPENDING THE MONEY ON. THEY SHOW YOU THE RECEIPTS, THEN IT'S REFUNDED.AND ALAN, YOU MENTIONED MATCHING. THIS IS NOT A MATCHING REQUIREMENT. Y'ALL ARE SAYING YOU WILL MATCH IT, BUT THAT'S NOT A REQUIREMENT TO EXPEND HOT TAX. YEAH. TWO THINGS IF I CAN. WE'RE IN RELATION TO WHAT YOU WERE JUST SHARING TOO, BECAUSE WE'RE WORKING WITH ONE CONSULTING GROUP. BASICALLY THE INTENT IS TO TAKE THESE FUNDS, EXECUTE THE CONTRACT WITH THEM, PAY THEM. SO I MEAN, WE COULD HAVE THE, THE PAID INVOICES WITHIN 7 TO 10 DAYS, YOU KNOW, SO WE'RE NOT WE'RE NOT LOOKING, WE'RE GOING TO HAVE THEM MANAGE THAT PROCESS OUT. NOW WE CAN CONTINUALLY PROVIDE THE RESULTS, YOU KNOW, LIKE ON A MONTHLY BASIS. BUT AS FAR AS LIKE THE FUNDS BEING EXPENDED, I MEAN, WE'RE ALL WE'RE LOOKING AT LIKE YOU COULD PAY THE VENDOR DIRECTLY BECAUSE WE'RE, I KNOW YOU CAN'T DO THAT, BUT IF YOU COULD, LIKE, WE'RE JUST LITERALLY SAYING, HEY, YOU GUYS RUN WITH THIS AND WE TRUST THEM TO DO. SO. THE SECOND THING YOU JUST THERE WAS SOMETHING ELSE YOU JUST ASKED ME MATCHING, MATCHING. SO YEAH, SO TO BE CLEAR, WE ARE WHAT WE ARE SAYING IS OUR 100% INTENTION IS TO SPEND 75,000 ON ALL OF THE MEANS OF MARKETING WE DO INTERNALLY THROUGHOUT THE SEASON. THAT'S, THAT'S OUR PLAN. I DON'T THINK IT'S A REQUIREMENT, BUT WE WANTED YOU TO KNOW THAT'S OUR OUR GOAL. THE ONLY WAY WE WON'T DO THAT IS IF SOME CRAZY, YOU KNOW, UNFORESEEN CIRCUMSTANCE. I DON'T KNOW WHAT IT'D BE COVID OR, YOU KNOW, I MEAN, IF SOMETHING CRAZY CAME OUT OF THE BLUE, YOU KNOW, OBVIOUSLY THERE MIGHT BE SOME ACT OF GOD THAT, YOU KNOW, PREVENTS US FROM THAT. BUT OUR FULL INTENT AND OUR BUDGET IS TO, TO MEET THAT AND TO AND HOPEFULLY EXCEED IT AS WELL. OKAY. RICHARD. WHAT IS YOUR AVERAGE TICKET PRICE? SO OUR TICKET PRICE FOR GENERAL ADMISSION FOR ADULTS IS $20. AND ACTUALLY THIS SEASON, BECAUSE WE'RE REALLY TRYING TO PUT THAT FOCUS ON FAMILY UNITS COMING OUT, THE STUDENT TICKETS HAVE BEEN REDUCED TO $8 GENERAL ADMISSION. SO WHAT DO YOU FIGURE YOUR AVERAGE TICKET PRICE IS GOING TO BE? DEPENDING ON THE MIX OF THAT? PROBABLY, I WOULD SAY PROBABLY 12 TO 13, $14 SOMEWHERE IN THERE. WHAT PERCENT OF YOUR REVENUE IS TICKET SALES AND WHAT PERCENT IS CONCESSIONS? I COULD GET YOU THAT INFORMATION, BUT I WOULD SAY ROUGHLY, I GET YOU AN EXACT NUMBER, OBVIOUSLY OUT OF A REPORT, BUT I, I'D SAY THE BALLPARK CONCESSIONS IS GOING TO MAKE UP ON A GAME DAY. CONCESSIONS IS GOING TO MAKE UP PROBABLY PROBABLY ABOUT 40%.
YOUR MERCH IS GOING TO MAKE UP ANOTHER 20 TO 30, AND THEN THAT'S GOING TO LEAVE US ROUGHLY 30, ABOUT A THIRD, I'D SAY, YOU KNOW, DON'T I MEAN, I COULD GET YOU AN EXACT NUMBER.
IT MIGHT BE 38 OR IT MIGHT BE 28, BUT PROBABLY ABOUT A THIRD. SO YOU'RE RETURN ON INVESTMENT.
WHAT WHAT IS YOUR BREAK EVEN POINT ON, ON HOW MANY PEOPLE WE NEED TO PUT ON THE SEATS IN 2024, IT WAS PROBABLY ABOUT 100 AND IT WAS RIGHT AROUND WHAT WE LANDED ON. SO IT WAS PROBABLY 120, 130. I'M TALKING ABOUT FOR THE REQUESTS FOR THIS SEASON, YOU'RE GOING TO HAVE YOU'RE ESTIMATING 33,600 ATTENDANCE NEXT YEAR, CORRECT? I THAT WON'T BE BACK. PAY THIS BACK.
NO IT WILL NOT. SEE I DON'T AND AS I UNDERSTAND IT, THE HOT REQUIRES PART OF THE ANALYSIS.
THERE'S TWO CRITERIA. ONE IS THE NUMBER OF HOTEL BEDS THAT ARE RENTED. WELL THERE IS A HEADS AND BEDS TEST. IT DOESN'T GIVE YOU A NUMBER THAT HAS TO BE DONE. IT'S JUST BUT BUT IT'S THAT'S PART OF THE CRITERIA. THE CONSIDERATION IS ARE WE INCREASING OUR HOTEL OCCUPANCY? THE REQUIREMENT FIRST PART IS IT'S GOT TO BE AN EXPENDITURE THAT COULD PUT A HEAD IN A BED.
YES. IT DOESN'T GIVE A REQUIREMENT HOW MANY HOW MANY, WHAT PERCENTAGE OF THE GRANT.
JUST THAT THE THE GRANT COULD. BUT THAT'S THE PURPOSE OF THE GRANT. IS THAT FAIR? TO PEOPLE
[01:50:02]
OUTSIDE THE CITY TO COME HERE? YEAH, ABSOLUTELY. I MEAN THAT'S THE POINT TO PUT HEAD IN BED, BUT IT DOESN'T GIVE ANY REQUIREMENTS AS TO A PERCENTAGE OR A NUMBER, JUST THOSE. I DON'T THINK THIS IS GOING TO MAKE A DENT IN THERE. I DON'T THINK THERE'S A PAYBACK TO THE CITY. AND I DON'T THINK IT, IN MY OPINION IS. QUALIFIES FOR HOT TAX. THE TYPE A BOARD HAD A SMALL BUSINESS PROGRAM TO HELP WITH ADVERTISING, AND THEY DIDN'T GIVE NEAR THIS AMOUNT OF MONEY TO WHEN THEY AWARDED IT. SO I, I, I DON'T SEE THIS BEING JUSTIFIED. ALL RIGHT. IS THERE ANY OTHER QUESTIONS FROM COUNCIL? I DID WANT TO INTERJECT REAL QUICK THAT THE DECISION AS TO WHETHER OR NOT IT'S THE RIGHT DECISION FOR THE CITY IS SEPARATE THAN WHETHER OR NOT IT QUALIFIES FOR THE USE OF HOT TAX. IT DOES VERY CLEARLY JUSTIFY THE USE, OR IT IS SOMETHING THAT'S ALLOWABLE THE HOT TAX. I JUST WANT TO MAKE SURE EVERYBODY UNDERSTOOD THAT WELL. BUT AND I HAVE TO COMMEND MARSHALS FOR, FOR, FOR Y'ALL'S INGENUITY AND EFFORT AND WORK AND WHAT YOU'RE DOING. I JUST DON'T THINK THAT ESPECIALLY THE AMOUNT AND I DON'T THINK THE AMOUNT IS JUSTIFIED. AND I DON'T THINK THE HOT TAX IS JUSTIFIED. I THINK THEY SHOULD FOR FOR THEM TO ONE OF THE OTHER BOARDS BECAUSE ONE, WE DON'T HAVE A WAY TO TRACK IT. WE DON'T HAVE A WAY TO MONITOR IT. WE DON'T HAVE A WAY TO JUST VALIDATE THE ATTENDANCE AND, AND MUCH LESS. MEASURE THE IMPACT TO THE COMMUNITY. WE'RE NOT EQUIPPED TO DO THAT. I APPRECIATE I DO AGREE THAT THERE PROBABLY SHOULD BE SOME DIALOG AND DEBATE. I WANT TO FIRST MAKE SURE EVERYBODY GOT THEIR QUESTIONS ASKED. SO I SAID TWO QUICK QUESTIONS. SO, I MEAN, WE WERE TALKING BEFORE ABOUT USES OF HOT FUNDS WE'VE DONE I KNOW THE CHAMBER EVENTS IS THAT IN THE ARTS FESTIVAL OR THE HERITAGE DAYS OR BOTH FEST. AND SO MIDLO FEST, I MEAN, WHAT, WHAT'S THE AVERAGE ATTENDANCE THAT WE CALCULATE ON THAT 8 TO 10,000? I KNOW WE RUN SOME 8000, 10,000. SO I MEAN, IT'S A ONE DAY EVENT, I GET IT. BUT I MEAN, YOU'VE GOT 8 TO 10,000 PEOPLE. I'M GOING TO POSIT THAT, YOU KNOW, HALF OR BETTER OF THOSE ARE PROBABLY FOLKS THAT LIVE IN MIDLOTHIAN OR DIRECTLY MIDLOTHIAN ADJACENT. SOME MAY BE, AS FAR AS, YOU KNOW, DALLAS, FORT WORTH, YOU KNOW, MET THAT 30 MINUTE RADIUS. I DON'T KNOW HOW MANY FOLKS THAT'S ACTUALLY PUTTING A A HEAD IN A BED. IT COULD IT SURE. YOU KNOW, DOES IT MEET THAT LITMUS TEST? I AGREE, YOU KNOW, THE LEGAL THE LEGAL TEST IS ONE THING. THE THE EFFECTIVENESS TEST IS A COMPLETELY DIFFERENT ONE. BUT I THINK THE SAME KIND OF CONCEPT IN THAT WHERE WE SAY, HEY, IT'S OKAY TO, YOU KNOW, INVEST TEN GRAND IN THIS EVENT IS, YOU KNOW, IN, IN THE, THE, THE HOPE IN THE PURPOSE IS IT'S GOING TO BRING VISITORS TO MIDLOTHIAN, SPEND DOLLARS HERE THAT OTHERWISE WOULD NOT HAVE COME. BUT FOR THAT EVENT THAT THEY HEARD ABOUT DUE TO THE ADVERTISING THAT THOSE HOT FUNDS MEAN IF WE PUT A CVB TOGETHER, CONVENTION VISITORS BUREAU, I MEAN, THEIR WHOLE MISSION IS TO SAY, HEY, COME VISIT MIDLOTHIAN, YOU KNOW, COME FOR A CONFERENCE. THAT DOESN'T MEAN THEY'RE NECESSARILY GOING TO STAY AT OUR HOTEL. THEY MAY COME FROM THE CONFERENCE AND LIVE IN DALLAS AND JUST DRIVE DOWN. SO I, I MEAN, I FOR FOR ME AND, AND I HAVE A PROBLEM WITH THE AMOUNT. I THINK IT'S A VERY YOUNG PROGRAM. I THINK IT'S STILL EARLY. I THINK IT'S STILL GROWING, BUT I THINK THERE IS AN APPROPRIATE AMOUNT THAT'S MUCH LESS THAT I SAY, HEY, LET'S LET'S MAKE A VISIT. MIDLOTHIAN TYPE INVESTMENT IN THE ADVERTISING, COME SEE THE MARSHALS AND GRAB DINNER AT ROMA'S, COME SEE THE MARSHALS AND AND CHECK OUT THE LAWSON DISTRICTS. I THINK, YOU KNOW, IF IT'S BEING STYLED THAT WAY. YOU KNOW, SINCE WE DON'T HAVE THE CONVENTION CONVENTION VISITORS BUREAU IN PLACE RIGHT NOW, THIS IS AN OPPORTUNITY FOR US TO INVEST SOME OF THOSE DOLLARS IN VISIT MIDLOTHIAN TYPE ADVERTISING, YOU KNOW, LEVERAGING, YOU KNOW, THE MARSHALS PROGRAM AS ONE OF THOSE REASONS TO VISIT, YOU KNOW, COME FOR THE MARSHALS, STAY FOR STAY FOR DINNER TYPE SITUATION. SO, I MEAN, I WOULD BE COMFORTABLE, YOU KNOW, MATCHING KIND OF THAT, THAT SAME LEVEL WE DO ON THE MIDLO FEST AND SAY, HEY, LET'S PUT, YOU KNOW, TEN GRAND ON IT AND SEE WHAT THE ATTENDANCE DOES, AND THEN WE'LL COME BACK AND MEET THAT OUT NEXT YEAR AND SAY, OKAY, DID THEY, YOU KNOW, HE SAID, HEY, IF WITH 75, WE'RE GOING TO GET FOR 50, WE PUT TEN IN. THEY GOT TO 350, YOU KNOW, OKAY, WELL, THEY, YOU KNOW, PROBABLY MAYBE THERE'S SOME MERIT TO THAT AND LET'S REVISIT IT AT THAT POINT. SO I MEAN, THAT'S REALLY KIND OF WHERE MY HEAD GOES TO RATHER THAN JUST SAYING IT'S, IT'S COMPLETELY INAPPROPRIATE. I THINK AT SCALE, IT CAN BECOME APPROPRIATE IN[01:55:01]
THE SENSE THAT THESE DOLLARS ARE SUPPOSED TO BE USED TO ENCOURAGE FOLKS TO VISIT MIDLOTHIAN. I MEAN, YOU CAN USE THEM AT SCALE, LIKE CITY OF ARLINGTON SCALE. YOU KNOW, THEY CAN HELP FUND AT&T STADIUM, YOU KNOW, OR THE ROADS AROUND IT OR THINGS DIRECTLY RELATED TO THAT VENUE OR THE PLACE OF GATHERING THAT'S GOING ON THERE. BUT THAT'S OBVIOUSLY AT A MUCH LARGER SCALE. AND I THINK SCALING THIS APPROPRIATELY AND, YOU KNOW, USING IT AS A TEST CASE TO SEE IS THIS SOMETHING THAT WE WOULD WANT TO INVEST IN AGAIN, YOU KNOW, EITHER WITH THE MARSHALS OR SOMEBODY COMES IN AND PUTS A SEMI-PRO HOCKEY TEAM IN AND WE GO, NOW WE NOW WE KNOW, DO WE WANT TO DO THIS OR NOT? BUT I THINK THERE'S A WAY TO KIND OF DIP OUR TOE INTO IT IN THE CRAWL, WALK, RUN MENTALITY, RATHER THAN GOING STRAIGHT TO A SPRINT. SO IS YOUR RECOMMENDATION TEN IS THAT WE'RE RECOMMENDING. YES, MA'AM. SO I HAVE A COUPLE QUESTIONS FOR STAFF. ONE OF THEM IS GOING BACK TO THE PLACER AI. I THINK WE USED IT ON, ON THE THE MIDLO FEST, WHATEVER WE'RE CALLING IT NOW. SO MY QUESTION IS, I KNOW THAT THAT IS SOMETHING WE'RE HAVING TO WORK THROUGH BECAUSE THAT'S A THAT'S A SCHOOL SITE. DO YOU HAVE ANY THOUGHT ON WHAT'S THE ODDS OF ACTUALLY GETTING THAT THROUGH WITH PLACER AI? OH, NO, I HAVE NO THOUGHT. OKAY. I MEAN, I DO THINK WHETHER IT'S THIS YEAH, I JUST, I THOUGHT I DIDN'T, I DIDN'T KNOW HOW THE CONVERSATION WENT. I DO THINK WHETHER IT'S THIS GRANT OR ANY GRANT, I MEAN, EVEN THE MIDLO FEST GRANT, SINCE WE'RE TALKING ABOUT A SET STANDARD THAT IF WE'RE GOING TO, TO EXPEND THESE FUNDS THAT THAT BE SOMETHING WE USE TO MEASURE THAT MATRIX, I MEAN, WE TALK ABOUT WHETHER OR NOT THE HOT TAX PUTS HEADS AND BEDS AND, AND I THINK ALL, ALL OF MY COLLEAGUES HAVE GREAT QUESTIONS AND AGREE WITH A LOT OF THEM ON WHETHER OR NOT THERE'S A RATE OF RETURN ON THE HOTEL SIDE, WHAT NOBODY CAN TRACK AND EVEN HE CAN'T TRACK.AND I DON'T KNOW IF THERE'S A POSSIBLE WAY TO TRACK IT, IS WHAT SALES TAX DID THEY GENERATE WHEN THEY LEFT THAT GAME? DID THEY GO TO MIDDLE SCHOOL? DID THEY GO TO BEARDED? I DON'T KNOW THAT METRIC, AND I DON'T THINK ANYBODY HERE COULD FIGURE THAT OUT. BUT WHAT AT LEAST PLACER WOULD TELL US IS ROUGHLY WHERE THEY CAME FROM. AND SO TO THE 10,000 OR THE 75,000, AND THIS IS MORE OF A STATEMENT THAN A QUESTION IS. I, I WOULD AGREE THAT THERE'S A NUMBER. I GUESS WE CAN HASH THAT NUMBER OUT, BUT I WOULDN'T HOLD THE LEAGUE AT A LESSER VIEW. ON WHETHER OR NOT THEY PROVIDED A 100% RATE OF RETURN ON THE HOT TAX ONE, BECAUSE NOBODY RETURNS 100% RATE OF RETURN. NOBODY. WE GIVE MONEY TO NOT ONE PERSON. TWO. THERE IS NO METRIC FOR THIS. THIS IS 100% A GAMBLE ON WHAT OTHER MONEY THEY SPENT WHEN THEY LEFT THAT FACILITY OR GAME. AND SO THE WAY I WOULD WANT TO DO IT, AND THE NUMBER CAN BE DEBATED IS I DO THINK, ONE, WHATEVER THAT THAT NUMBER IS. WE SET IT TO. HE REPORTS IT 60, LIKE EVERY TWO MONTHS. THAT'S THREE REPORTINGS I THINK. OR EVERY TWO GAMES. THAT'S THREE REPORTINGS, I BELIEVE. AND IF STAFF CAN GET THE PLACER TO WORK, THEN NEXT TIME WE HAVE THE REAL DATA. AND SO I FEEL LIKE IF WE LOOK AT IT THAT WAY, WE'RE ESSENTIALLY JUST DECIDING A GAMBLE, WHATEVER THAT DOLLAR AMOUNT IS, 10,000, 75,000. AND HE'S EITHER GOING TO COME BACK AND LOOK LIKE A ROCK STAR WITH THE, WITH THE DATA THAT WE GET, OR WE'RE GOING TO COME BACK AND GO, OKAY, THAT WAS THAT. THAT WAS A BAD USE OF THOSE FUNDS. IT DIDN'T WORK OUT. WE'RE NOT GOING TO PROBABLY DO IT AGAIN. AND TO HIS DEFENSE, HE HE PROBABLY ISN'T GOING TO COME ASK AGAIN IF IT FAILS. RIGHT. I MEAN, TO BE TRANSPARENT. SO I THINK FOR ME PERSONALLY, I THINK THE LEAGUE DESERVES A SHOT TO PROVE ITSELF. NOW IT'S A QUESTION OF HOW MUCH. AND I'LL LET THAT BE OPENED UP FOR DISCUSSION. WELL, FROM WHAT PERSPECTIVE ARE YOU GOING TO.
VALUE? THE IMPACTS ARE THE WORTH OF SOMETHING THEY'RE GOING TO HAVE, AT BEST, 3600 CUSTOMERS AT BEST, AND THAT'S SOMEWHERE BETWEEN 50,000 AND $72,000 OF REVENUE. I'M SORRY, I DON'T KNOW A COMPANY THAT'S GOING TO SPEND ITS TOTAL REVENUE ON ADVERTISING. SO I DON'T WHAT'S THE RATE OF SUCCESS OF THE WINE FEST? TEN WHAT'S THE SUCCESS OF TEN 000 PEOPLE? THAT'S THE WINE AND ARTS FESTIVAL. SO WHAT IS SUCCESS TO THAT? I'M REALLY BOTHERED HIM ABOUT THE CURRENT SITUATION AND BEGIN TO BREAK PROGRAM AT ALL BECAUSE YOU DON'T HAVE A VOLUNTEER. YOU KNOW I'M SAYING YOU'RE. THE GYM AND THIS IS A THREE 310 PEOPLE.
[02:00:09]
NO, NO, I'M SAYING IF IF 3600 PEOPLE GENERATE X, WHAT IS TEN 000 PEOPLE GENERATE. AND THEN HOW MUCH DID WE GIVE THEM AND WHAT IS THAT EQUAL TO OR EQUAL OF? I'VE HEARD PEOPLE QUOTE, QUOTE, THE VALUE OF A TOURIST. AND WHEN YOU TALK ABOUT SOFTBALL TOURNAMENT, YOU'RE TALKING ABOUT DIFFERENT TOURNAMENTS. AND I DON'T REMEMBER, BUT OUT THERE APPARENTLY ARE ACCEPTED VALUES OF WHAT A VISITOR GENERATES FOR A CITY. AND I DON'T KNOW, I CAN'T SOMEBODY MAY KNOW THAT $2,030 PER PERSON VISITOR. I, I DON'T KNOW HOW MANY. WHAT WAS THE DOLLAR AMOUNT YOU USED PER VISITOR FOR THE MARSHALS? WAS THAT THE AVERAGE TICKET? YEAH.WAS THAT THE AVERAGE TICKET? I'M SORRY. SO YOU USE THE AVERAGE TICKET SALES. WELL, I, I DID $20 FOR THE TOP. AND THEN IF I LISTEN TO YOU CORRECTLY, I DID A $15. SO $15 AVERAGE TICKET PRICE WILL GET YOU A LITTLE OVER $50,000. A $20 TICKET WILL GET YOU $72,000.
THEN YOU COULD SAY, WELL, AND LET'S SAY IT'S 5050, AND THEN YOU CAN DOUBLE THAT BECAUSE OF CONCESSION. SO WHAT I'M SAYING IS IF YOU ASSUME THEY'RE GOING TO SPEND. $20 ON A TICKET, IT'S PROBABLY SAFE TO ASSUME SOMEBODY'S GOING TO SPEND $20 AT THE WINE AND ARTS FESTIVAL BUYING FOOD OR A DRINK. SO THE EQUAL OF 10,000 IS THE EQUAL OF THE 36. WHAT'S THE RATE OF RETURN ON THE WINE AND ARTS FESTIVAL VERSUS, I DON'T KNOW. WELL, THAT'S I GUESS THAT'S WHAT I'M SAYING IS IF WE'RE GOING TO CALL THE WINE AND ARTS A SUCCESS, THEN WHAT IS THAT NUMBER? MAYBE WE SHOULD REEVALUATE THE. NO. SORRY, VICTORIA, DON'T GET MAD AT ME.
WELL, AND I'LL BE THE FIRST TO ADMIT I LOVE THE WINE AND ARTS. AND I'VE NEVER BEEN TO A MARSHALL'S GAME. SHAME ON ME. I'LL HAVE TO TRY THAT OUT SOMEDAY. SO THERE YOU GO. GET ME IN TROUBLE. I DON'T I DON'T LOOK AT IT AS MARSHALL'S VERSUS WINE AND ARTS, LIKE ALL OF IT SHOULD BE PROMOTING MIDLOTHIAN. SO ALL OF IT IS ADVERTISING TO OUTSIDE PEOPLE COME INTO OUR CITY AND SPEND YOUR MONEY HERE AND THEN GO ELSEWHERE. GO, GO BACK TO YOUR HOMES LOVINGLY AND LIVE THERE SO YOU DON'T CONSIDER YOURSELF. I DON'T YEAH, I DON'T REALLY LOOK AT IT THAT WAY BECAUSE WHENEVER YOU GET INTO THE MARKETING CONVERSATION, YOU'RE GOING TO LOSE THAT REAL QUICK. IF YOU START TRYING TO GET YOUR RATE OF RETURN ON IT. AND LIKE YOU'RE SAYING, WHENEVER IT COMES DOWN TO SALES TAX DOLLARS, WE CAN'T, YOU REALLY CAN'T TIE IT. SO WE'RE GOING TO HAVE TO GET DOWN TO NUMBERS HERE. SO I'M, I THINK OF IT IN INCREMENTS OF SIX.
YOUR 10,000 MAKES MY EYE TWITCH A LITTLE BIT BECAUSE IT'S NOT AN INCREMENT OF SIX OF THEIR SIX MONTHS. SO I WAS THINKING 12 TO 18 BECAUSE I FEEL LIKE 2 TO $3000 A MONTH IS I KNOW WHAT MY MARKETING BUDGET IS, AND IT'S NOT VERY MUCH. SO THE IDEA OF 2 TO $3000 A MONTH ON ADVERTISING OUTSIDE OF MIDLOTHIAN, I THINK IS A GOOD START. AND THAT'S THAT'S WHERE I WAS SAYING, CAN I SAY SOMETHING? SURE. SO MY ASK WOULD BE, IF WE'RE TALKING ABOUT THAT KIND OF NUMBER, THEN WE NEED TO CHANGE THE STRUCTURE. BECAUSE IF WE SPREAD TEN GRAND OR 12 GRAND OR 18 GRAND OVER SIX MONTHS, THE IMPACT IS GOING TO BE NEGLIGIBLE IN THAT WHAT Y'ALL ARE TALKING ABOUT, IT SOUNDS LIKE A LOT AS A RESULTS AND DATA. I, I'M NOT CONFIDENT I WOULD NOT BE CONFIDENT TELLING YOU THAT IF WE SPEND TEN GRAND OVER SIX MONTHS, WE'RE GOING TO BE ABLE TO SHOW YOU WHERE THIS REALLY WORKED. LIKE, I'M NOT COMFORTABLE WITH THAT. SO WHAT I'M. SO IF THAT IS LIKE THE, THE NUMBER PARAMETER, I WOULD JUST ASK THAT WE MAKE A, SOME KIND OF ADJUSTMENT TO MAKE IT A THREE MONTH. EITHER THE FRONT, PREFERABLY THE FRONT END, THREE MONTHS OF THE SEASON, AND THEN MEASURE THAT. SO THAT WAY WE'RE GETTING. DOES THAT MAKE SENSE? DOES THAT MAKE SENSE? WHAT I'M SAYING? ARE WE ACTUALLY REQUIRING THAT IT HAS TO BE SPENT. BECAUSE IN THE END, LIKE, SAY IF WE DID 12 OR 18, DOES IT HAVE TO BE SPENT OVER THE SIX MONTHS OR IT'S JUST BASED ON YOUR YOUR SPEND RATE OF REIMBURSEMENT IN THE APPLICATION, WE HAVE 12 EVENTS IDENTIFIED. SO WHAT I WOULD ASK, BECAUSE I JUST WANT TO MAKE SURE IT'S LIKE EVERYTHING IS BEING, YOU KNOW, CORRECTLY APPLIED, YOU KNOW, AND YOU GUYS, WE ALL ARE ON THE SAME PAGE. I WOULD ASK THAT WE JUST BASICALLY TAKE THOSE FIRST SIX DATES, ELIMINATE THOSE SECOND SIX DATES AND SAY, HEY, WE'RE
[02:05:03]
GOING TO GIVE YOU THIS TO WORK WITH AND SEE WHAT YOU CAN DO ON THE FRONT HALF OF THE SEASON.AND DOES THAT MAKE SENSE? AND IS THERE ANY PROVISION THAT REQUIRES IT TO BE SPENT IN 12 EQUAL CHUNKS ACROSS 12 DAYS? MY UNDERSTANDING IS NOT AS REIMBURSEMENT GRANT THAT WOULD ALLOW THEM TO DO TEN 000 MORE IN ADVERTISING THAN THEY WOULD OTHERWISE BE ABLE TO DO, RIGHT.
THEY COULD SPEND IT ALL ON BY THE FIRST GAME. THE ONLY CAVEAT I WOULD ADD TO THAT IS THAT I WOULD WANT IT DEMONSTRATED THAT ANYTHING THAT THESE FUNDS ARE REIMBURSING WAS VERY CLEARLY A, YOU KNOW, COME FOR THE MARSHALS, STAY FOR DINNER, YOU KNOW, TYPE THING OF A MORE OF A VISIT MIDLOTHIAN. THEME TO THE ADVERTISING THAN JUST, HEY, WE'RE THE MARSHALS ADVERTISING BECAUSE THIS I MEAN THAT IS VERY SIMILAR TO WHAT USING THESE HOT TAX FUNDS FOR CONVENTION VISITORS BUREAU IS, IS ABOUT EXPOSING MIDLOTHIAN AS A PLACE TO COME AND DINE OR ENTERTAIN AND THEN RETURN BACK TO WHENCE YOU CAME. WELL, IN SUSPEND IT AND BRING THE REPORTS BACK BEFORE YEAR END AND LET US KNOW HOW IT GOES. IS THAT POSSIBLE? IT IS. I'M JUST TRYING TO TRYING TO THINK THROUGH FROM THE, YOU KNOW, THE THE THINGS THAT COUNCILMAN WEAVER WAS SHARING IN REGARDS TO THAT VISIT MIDLOTHIAN CAMPAIGN. AND I'M OBVIOUSLY DOING IT OFF THE CUFF AS FAR AS THAT NUMBER, YOU KNOW, BEING DROPPED SO DRAMATICALLY, WHAT WE CAN DO WITH THAT 12 TO 18 GRAND THAT WOULD HAVE THAT SIGNIFICANT IMPACT. AND I'M SURE WE CAN FIGURE IT OUT. BUT IT IT BECAUSE WHAT WE WERE TALKING ABOUT, WHAT THE MASS MEDIA LIKE PROGRAM WAS, IS BILLBOARDS, SPORTS, RADIO ADS, COMMERCIALS, WE'RE NOT GOING TO BE ABLE TO DO ANY OF THAT. SO LIKE, SO I MEAN, WE'RE TALKING ABOUT BASICALLY ADJUSTING THE ENTIRE SPEND TO A DIFFERENT METHOD, WHICH OBVIOUSLY WILL DO IF THAT'S WHAT YOUR DESIRE IS TO DO. OR YOU HAD SAID THAT THE 75 WAS THE FULL SHEBANG, RIGHT? DID THEY GIVE YOU ANY OTHER RIGHT? WHAT, WHAT OUR, WHAT OUR SUGGESTION WAS GOING TO BE IN REGARDS TO REDUCED AMOUNTS WAS POTENTIALLY THE BILLBOARDS COST ABOUT 10 TO 12 GRAND A PIECE. WE WERE GOING TO HAVE THREE OF THEM WITHIN THIS PROGRAM. SO WHAT MY SUGGESTION WAS GOING TO BE IS IF THERE'S A REDUCED AMOUNT THAT'S MORE OF A COMFORT LEVEL IN THIS FIRST SEASON WAS CUTTING THE BILLBOARDS, BUT I DIDN'T HAVE A PLAN TO PIVOT TO ATTEND TO, YOU KNOW, 17 GRAND SAID 30. THAT WOULD MARK OFF 30,000, RIGHT? IF WE CUT THE BILLBOARDS, BECAUSE THEN THAT LEAVES EVERYTHING ELSE INTACT.
AND WE CAN I MEAN, WE CAN PIVOT HOWEVER Y'ALL WANT TO DO. AND, AND TO EVERYTHING THAT'S BEEN SHARED. I JUST WANT TO REITERATE, I, WE'RE HERE BECAUSE WE WANTED THIS INPUT TO FIGURE OUT IF THIS WAS SOMETHING THAT WE COULD PARTNER WITH THE CITY ON. WE'RE NOT, YOU KNOW, WE'RE GOING TO DO WHAT WE'RE GOING TO DO MOVING FORWARD. SO IF THAT NUMBER IS 12, WE'RE GOING TO OBVIOUSLY PUT THAT TO USE AT THE MOST. YOU KNOW, THE BEST WAY WE CAN COME UP WITH. I JUST WANT THE REALITY I WANT I WANT TO BE ON THE SAME PAGE WITH THE COUNCIL THAT IF YOU DON'T SEE BILLBOARDS AND RADIO ADS, IT'S LIKE, YOU KNOW, I WANT THAT. I WANT YOU GUYS TO UNDERSTAND THAT REALITY. AND AS LONG AS, YOU KNOW, WE'RE ON THE SAME PAGE, LIKE I JUST WANT TO MAKE SURE THAT'S CLEAR. SO COUNCIL, I PERSONALLY BELIEVE WE'RE GETTING WAY INTO THE WEEDS OF THE OPERATIONS OF HOW HE WANTS TO DO IT. I THINK IT'S WE JUST NEED TO PICK A DOLLAR AMOUNT AND HOW HE CHOOSES TO DEPLOY THOSE FUNDS, HE IS UP TO HIM.
OKAY. SO LET'S JUST LET'S JUST SETTLE ON A DOLLAR AMOUNT. IF IF THERE'S ONE, IF THERE'S NOT SUPPORT, THEN THERE'S NOT SUPPORT, BUT IF THERE'S SUPPORT, LET'S FIGURE IT OUT AND MOVE ON.
I'LL MAKE A MOTION TO SPEND 10,000, SPEND 10,000 OF THE MUNICIPAL HOTEL MOTEL TAX TO BE USED IN A MATCHING REIMBURSEMENT GRANT FOR THE MIDLOTHIAN MIDLOTHIAN MARSHALS ON SPECIFIC ADVERTISING CAMPAIGNS THAT INCLUDE A VISIT MIDLOTHIAN COMPONENT. THERE'S A MOTION ON THE TABLE. IS THERE A SECOND? SECOND. WE HAVE A MOTION IN A SECOND. PLEASE VOTE.
OOPS. ITEM PASSES 4 TO 2. THANK YOU. EXECUTIVE SESSION COUNCIL. THE COUNCIL WILL CONVENE INTO
[EXECUTIVE SESSION]
EXECUTIVE SESSION PURSUANT TO THE FOLLOWING SECTIONS OF THE TEXAS GOVERNMENT CODE EXECUTIVE SESSION. ITEMS ARE DISCUSSED IN CLOSED SESSION, BUT ANY AND ALL ACTION IS TAKEN IN OPEN REGULAR SESSION SESSION. COUNCIL. WE'RE GOING BACK FOR NUMBER THREE, SECTION 551.072 REAL ESTATE DELIBERATION REGARDING REAL PROPERTY TO DELIBERATE THE PURCHASE, EXCHANGE, LEASE OR[02:10:03]
VALUE OF REAL PROPERTY LOCATED WITHIN THE CITY LIMITS OF MIDLOTHIAN, TEXAS. IT IS RIGHT,.WE HAVE A QUORUM PRESENT. WE'RE BACK FROM EXECUTIVE SESSION. THERE'S NO ACTION TO BE TAKEN FOR AS A RESULT OF EXECUTIVE SESSION, SO I WILL CALL. THE MEETING ADJOU
* This transcript was compiled from uncorrected Closed Captioning.